Veridooh

Veridooh launched in the UK in 2024 to bring Independent Verification to the out-of-home (OOH) sector. Veridooh is the world’s leading Independent Verification platform for out-of-home (OOH) advertising. With its proprietary SmartCreativeTM technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns, bringing digital-level accountability to the UK OOH sector.

OOH advertising has traditionally relied on self-reporting by media owners, which raises concerns around transparency and accountability. The need for Independent Verification is exacerbated by the complexities of Programmatic Digital out-of-home (PDOOH) with its impression multipliers and targeting conditions. Building on its SmartCreativeTM technology, Veridooh has developed a world-first proprietary tracking URL that works with any PDOOH campaign. This enables Veridooh to independently track, measure, and verify campaigns in real-time. Veridooh's dashboard verifies tracked plays and impressions against the media plan, reports impression multipliers, and audits creative delivery. For advertisers, this is revolutionary. It increases trust, maximises ROI, and optimises campaigns through granular insight and control. Since its UK launch, Veridooh has secured strategic partnerships with major holding groups and onboarded multiple advertisers. Independent Verification drives a flywheel effect of trust and growth and Veridooh is committed to delivering value to advertisers and growing investment in PDOOH.