Turning the Tide on Carbon Emissions

Client: Severn Trent Water

Severn Trent Water is one of the UK’s largest water companies providing a supply of water to over 8 million homes spanning the midlands of England, down to Bristol and north & mid Wales. This campaign was launched in Summer 2025 to engage All Adults across Severn Trent’s supply area with community and water saving messaging.

Our challenge was straightforward but ambitious: how could we drive awareness in a genuinely sustainable way? We answered this by rethinking the traditional programmatic supply chain and embedding sustainability into the campaign from the ground up. The result was an activation designed with sustainability at its core, establishing a clear and repeatable blueprint for future programmatic campaigns.