Client: Visa
TripGo by Visa is the world’s first Branded Assistant, a transformative AI tool that turns the functional task of travel search into an imaginative, conversational exploration. Developed by Tripadvisor, TripGo uses proprietary Agentic AI and Secure RAG technology to move beyond static results, allowing travellers to co-create bespoke itineraries through natural dialogue in over 40 languages. By blending Tripadvisor’s vast review data with Visa’s brand utility, TripGo serves as a creative travel companion that inspires "on-the-go" discovery. The results were groundbreaking: over 545,000 sessions with an average of 8 creative actions per user, proving that AI-driven personalisation can significantly elevate brand perception and audience engagement in the financial services sector.
