Ryan McConville

Premium media has become increasingly complex – more signals, more platforms, more fragmentation. For Ryan McConville, that complexity represents opportunity.

As Chief Product Officer & EVP of Ad Products & Solutions at NBCUniversal, Ryan is rebuilding the operating system of premium advertising – transforming a fragmented ecosystem of tools into a unified growth engine for marketers. Under his leadership, NBCUniversal’s One Platform has evolved into an intelligence-driven, cross-screen marketplace that connects linear television, streaming, and digital into a single planning, activation, and measurement system. Through One Platform Total Audience and the Performance Insights Hub, advertisers can now seamlessly reach audiences across NBCUniversal’s portfolio while monitoring performance and optimizing campaigns in real time. Ryan has also reimagined how live events function for marketers. Through LIVE Total Impact, tentpole broadcasts like Sunday Night Football, the Olympics, and the Super Bowl have become outcome-driven performance platforms – delivering measurable results, including +64% incremental store visits and +32% purchase intent. At the same time, Ryan has operationalized artificial intelligence across the advertising lifecycle – from contextual targeting and creative optimization to agentic AI systems capable of automating premium video transactions across linear and streaming environments. A connective leader, Ryan bridges engineering, commercial, and creative teams to translate innovation into real market impact. In an industry that often treats complexity as inevitable, he has taken the harder path: designing systems that make advanced technology intuitive, scalable, and high impact.