GumGum's AI-optimised European campaign for RWE

Client: RWE and EMC

RWE is an energy firm that was looking to use digital advertising to strengthen its brand in the renewable energy sector. To do this, the company and its agency EMC engaged advertising technology company GumGum to create a sophisticated campaign targeting a highly specific B2B audience across key European markets, including the UK, Germany, the Netherlands, Italy and Poland.

By leveraging data combined with AI-powered contextual targeting, GumGum ensured RWE’s campaign reached relevant, high-quality environments tailored to decision-makers, investors, and opinion leaders. The creative approach used high-impact, localised visuals to boost relevance and engagement. Strategic KPIs like Viewability, Time on Site, and CTR were exceeded, while brand awareness increased significantly, as validated by an external reputation analysis tool. The campaign prioritised sustainability in both media placement and delivery - integrating low-CO₂ environments to align with RWE’s values. This campaign showcases the impact of GumGum’s contextual intelligence, data-informed optimisation, and responsible media execution in driving measurable business outcomes and awareness within a critical B2B target group.