Pause for the Cause

Client: Franciscan Health & Doe-Anderson

WunderKIND Ads has a clear mission: Create better advertising experiences across the digital ecosystem, from desktop and mobile to Connected TV. Through our technology, we deliver incremental revenue for publishers, stronger performance for brands, and a more respectful experience for consumers.

For our partnership with Franciscan Health and Doe-Anderson, we had the loftier goal of potentially saving lives. We’d already built proprietary desktop and mobile inventory rooted in behavior triggers that signal user receptiveness, such as exit intent, up-scroll, and inactivity. By transforming natural user behaviors into high-impact engagement opportunities, WunderKIND ads saw rapid adoption with hundreds of publishers, including CNN and The Weather Channel. In 2025, the company extended this philosophy to the largest screen in the home with the industry’s first scalable, programmatic CTV Pause Ad. This breakthrough enabled seamless activation across hundreds of premium streaming publishers, eliminating the need for traditional one-off direct deals. For the Franciscan Health and Doe Anderson, we tied this technology to public health. During Breast Cancer Awareness Month, WunderKIND Ads deployed programmatic CTV Pause Ads alongside High Impact Display units to reach women aged 35–65+, survivors, and caregivers with empathetic messaging that empowered immediate action. The campaign drove thousands of qualified leads, new account creations, and scheduled mammography appointments in just one month. By pairing cutting-edge programmatic scale with a human-centered ad experience, this campaign did more than raise awareness — it drove life-saving action.