Nibble

When it comes to deploying the next-generation of technology across PR and marketing, Stakked is already defining the future with Nibble.

Developed and bootstrapped over four years by the company's founder Lizzie Earl, this SaaS product is powered by AI to match agencies and brands with pre-vetted PR, marketing, and social freelancers. Supported by Non-Exec Chairman Andrew Bloch, Lizzie has driven forward an impactful tech roadmap for the platform in the past 12 months to solve common problems identified in its first year since launch. Clever implementations are also tackling a range of improvements recommended by users. Nibble forms part of Stakked's four distinct boutech™ agency strands, whose services can be stacked together to meet briefs with flexible 360 marketing. The others are Munch (PR), Flabbergast (social/influencers/paid), and Another Blank Page (digital). In 2025, Nibble reinvented elite talent search. Freelancers see just a 20% approval rate for joining, ensuring the roster is top-level while the servicing of freelance briefs has been transformed by a 300% increase in matches vs 2024. One happy client went from posting to hire in a few hours. Nibble's revenues are 201% UP YoY (from 20%+VAT commission from freelancers' job fees) and this has contributed to Stakked's fees being UP 106% YoY. Together with Munch, Flabbergast, and ABP, Nibble's success is integral to Stakked's technology-first proposition and innovative industry offering... as Lizzie rewrites the rules for all other PR and marketing businesses to follow.