Natasha Wallace, Chief Strategy Officer

Since joining Jellyfish in 2023, Natasha Wallace has established herself as an increasingly influential voice within AI marketing and tech, co-leading the company’s $2B+ media operations while doing more than most to define the future of marketing.

As the architect of an AI marketing transformation at Jellyfish, Natasha’s role as Chief Strategy Officer has seen her pioneer tech tools that are reshaping how brands compete in the agent economy, spearheading and developing two industry-first Jellyfish tech platforms: Agent Shopper, which tracks automated purchase behaviour, and CEO Agent, accelerating C-suite intelligence. She has also driven the adoption of agentic workflows through Pencil, the world’s largest generative AI SaaS platform for brands and part of The Brandtech Group, for the world’s largest advertisers. Natasha leads a global capability of 40+ practitioners across media strategy, market intelligence, and AI consulting, and has cemented her reputation as a respected voice on the marketing implications of AI. She has spoken at Google events across France, the UK, and the Netherlands, and featured on platforms including AdWeek, DMX, The Drum, and NFT.NYC. Natasha works with several charitable activities, serving on the boards for Guildhouse Schools and Huckletree, bringing AI and innovation expertise to entrepreneurs and helping define curricula that prepare the next generation for an AI-native world. This reflects her commitment to ensuring the marketing transformation she leads creates opportunity, not displacement.