Breaking the fragmentation cycle with advanced AI
MiQ
It applies advanced AI to harmonise 300+ data sources and 700 trillion consumer signals annually, spanning what consumers watch, browse, and buy. This unified dataset represents 1.7 billion audience profiles, and combined with MiQ’s partner agnostic approach, provides a previously unavailable connected view of the consumer. Sigma’s AI harmonisation layer took MiQ’s engineering, data science and product teams two years to build. Its Trading Agent is trained on 15 years’ MiQ programmatic trading expertise and powered by Claude, Gemini and ChatGPT large language models. Every feature is built to improve the customer journey and advertiser ROI. Sigma delivers actionable insights in just 30 seconds: from generating dynamic AI audience personas with automatic targeting recommendations, to targeting underexposed TV audiences across other channels in a few clicks. It has redefined the role of traders, saving over 6,000 manual hours of data collection and analytics work, now handled by its Trading Agent, which is embedded across MiQ’s 200+ traders worldwide. MiQ achieved what others have yet to do: connect the advertiser ecosystem under one roof. Results vs traditional setups: • 132% increase in conversion rate • 57% reduction in CPA