Media Dynamic: How AI Built a Planning Platform That Would Have Taken Years Without It

Most entries in this category will describe how AI was used to process data or automate a task. Media Dynamic does use AI to perform tasks that are simply too complex to hard-code. But this entry is fundamentally different. Media Dynamic is a production-grade, end-to-end media planning platform that was designed and built using AI—not as a novelty, but as the core development methodology that made the project possible. A team of just three people used AI-assisted development to create a system that replaces disconnected media plans and Excel tools, serves 60+ markets, automates tagging and trafficking, integrates directly with platforms like CM360 and Prisma, and performs calculations that were previously impossible at this scale. Without AI as the builder, this would have required 20+ engineers, 24+ months, and hundreds of thousands of pounds. With AI, it was built in under 7 months—and the result is arguably the most advanced media planning solution in the industry.