Magnertism

Client: Magners

This campaign utilised programmatic to its full ability to deliver a truly effective campaign. The campaign applied a multitude of technological capabilities programmatic DOOH has to offer, including geo-fencing, leveraging rich Retail and point-of-sale data signals to reach key cider drinkers, day parting as well as applying weather triggers to align Magners with Summer - and it certainly worked! We were able to measure the impact through a third-party brand study that highlighted 68% creative recall and a strong brand image uplift, placing it in the top 15% of the surveyors benchmarks.