Lizzie Earl, CEO

When it comes to deploying the next-generation of technology across PR and marketing, Lizzie Earl is already defining the future.

Although her business Stakked is just two years old, it's delivering major success for clients thanks to an impactful and innovative tech roadmap. Driven forward by founder Lizzie and Non-Exec Chairman Andrew Bloch, the company focuses on solving common industry problems through clever implementations. This includes proprietary artificial intelligence tools, third-party AI integrations, and training all colleagues to work with the internal dev team to design new solutions as answers to issues they face. In-house platform MINDA is one example. It uses AI to automatically analyse, track, file, and send coverage to clients and also scans the media landscape to create go-to lists of journalists to pitch to. Stakked consists of four distinct boutech™ agency strands, whose services can be stacked together to meet briefs: Munch (PR), Flabbergast (social/influencers/paid), Another Blank Page (digital), and Nibble, a SaaS platform developed and bootstrapped by Lizzie over four years. Powered by AI, Nibble matches agencies and brands with pre-vetted PR, marketing, and social freelancers; it has transformed servicing for freelance briefs with a 300% increase in matches vs 2024. One happy client went from posting to hire in a few hours. With Stakked's fees UP 106% YoY and AI pushing Munch, Flabbergast, and ABP towards 22% Y3 profitability, Lizzie's technology-first proposition is rewriting the rules for all other PR and marketing businesses to follow.