Linqia Introduces Marco AI to Make Influencer Marketing Campaigns More Efficient

Linqia is the leading independent influencer marketing in the US. Our proprietary technology platform, Resonate, is built for discovery (connecting brands with 14MM+ creators across all major social platforms) and seamless execution, with custom work flows for influencer, brief, and content approvals, real-time analytics, and content library/editing functionalities.

In 2025, we brought AI to Resonate, with an overall goal of helping our clients plan, execute, and analyze their campaigns more efficiently. Named after our company mascot, Marco (a friendly neighborhood starfish), Marco AI is Linqia’s conversational AI copilot, built directly into our proprietary technology platform, Resonate. Clients and Linqians interact with Marco through simple, natural-language prompts in order to derive insights from previous and current campaigns, source new, high performing creators, and create and optimize briefs for maximum audience impact. Marco AI is already making influencer campaigns simpler and more effective, with early results demonstrating a ~10% increase in efficiency.