Kwik Fit's 20,000 mile guarantee

Client: VCCP Media/Kwik-Fit

Kwik Fit’s 20,000 Mile Guarantee turned OOH into the hero by using technology not as a bolt‑on, but the creative idea itself. To demonstrate Bridgestone’s ‘Turanza All Season 6 guarantee’, we took OOH almost 20,000 miles from the UK, placing real‑world ads in Sydney, Tokyo and Texas using tech to bring it to audiences at home.

The journey culminated with live broadcasts from the Australian Outback to London’s Outernet, transforming OOH into a shared experience. This ambitious, tech‑fuelled use of OOH showed that when Kwik Fit makes a promise, it’s willing to go further, ensuring customers “drive away happy every time.”