JCDecaux UK's Commercial Team

In 2024, JCDecaux UK’s Commercial team, outperformed the digital giants, the OOH industry and the wider ad market. Entering 2025, the challenge was how to sustain momentum in a tougher trading environment while continuing to innovate and deliver for customers. The answer was a strategic focus on the fastest-growing opportunity of programmatic digital Out-of-Home (pDOOH). Staying true to our core values of One Team and Customer First, JCDecaux invested in people, programmatic and product, making 2025 ‘The Year of Programmatic’. A proof-point for the culture of innovation and tech excellence in the JCDecaux Commercial team.