How The AA delivered a refreshed feeling of freedom with Ozone

Using The AA’s new messaging, “No Stopping You”, we personalised online ads automatically, tailored to the content being consumed across the premium websites of Ozone’s Publisher Alliance, as people plotted their road-based escapes post-pandemic.

Ozone and Goodstuff planned this highly complex delivery to tap into positional emotion for consumers using the latest technology and research in the areas of attention, brand safety, and trust. The campaign gave The AA a safe and uplifting space to remove the worry and hassle of motoring in post-COVID restrictions.