How DV Scibids AI Boosted Jameson’s Campaign Performance in Brazil

Client: Pernod Ricard

In Brazil’s highly competitive spirits market, Pernod Ricard needed to increase awareness for Jameson Irish Whiskey while ensuring every media dollar worked harder. Traditional programmatic strategies often rely on static rules and manual adjustments, limiting their ability to respond to the fast-moving dynamics of digital media environments.

To transform campaign performance, Pernod Ricard partnered with Dentsu and DoubleVerify to deploy DV Scibids AI™, an advanced artificial intelligence solution that automates programmatic bidding and budget allocation in real time. The campaign used AI to continuously analyze performance signals and dynamically optimize media buying decisions, ensuring the brand reached the most valuable audiences at the most efficient cost. To measure the true impact of AI, the team implemented a controlled A/B test, comparing a traditional video campaign with one optimized by DV Scibids AI. The results were transformative. The AI-powered campaign delivered 24% lower CPM, 19% lower CPCV, and a 31.4% increase in media delivery, dramatically expanding campaign reach while reducing costs. Overall, the campaign achieved a 5.8x return on investment, generating R$5.80 in incremental impressions for every R$1 spent. By combining creative storytelling with real-time AI optimization, the campaign proved that artificial intelligence can fundamentally reshape how brands plan, execute, and scale modern marketing.