From the Mountains to the City
R/GA
Client: Google x Moncler
But, the constant advances in AI were making it hard to know what was possible from one day to the next, an important context to consider for this work. Meaning Google needed to showcase what was possible with Veo 2 by making an “impossible” ad in just four weeks using the technology. And while there had already been plenty of tinkering with generative video tools, no one had actually put it to the test of luxury brand standards. To pull this off, we developed ShotFlow, a custom creative command center powered by Gemini, orchestrating Veo’s outputs with cinematic precision. This allowed for more consistent storytelling at a time when Nano Banana didn’t even exist. The result was a seamless, visually rich film that captured Moncler’s journey from alpine heritage to urban culture. Premiered at Google Marketing Live, the work showed how AI can extend human craft, setting a new benchmark for generative filmmaking.