Endura - US Launch

Client: Endura

In July 2025, Endura partnered with REI to launch across 180 US stores, facing challenges including low brand awareness (12%), declining retail traffic, and a highly competitive sportswear market. To drive in-store sell-through and brand growth, we implemented a Location-Based programmatic campaign designed to deliver precision targeting and measurable in-store impact.

Partnering with Blis, we combined Location-Based data with audience insights to identify Endura’s core audience, the “Social Stokers.” By targeting high-indexing ZIP codes near REI stores and using proximity and dynamic audience targeting, we delivered highly relevant media to users in strategic locations. This ensured precise message delivery to consumers most likely to convert. The campaign prioritised retail-relevant KPIs, including localised footfall and sell-through, ensuring all activity was optimised to drive in-store performance. Our omnichannel creative strategy spanned DOOH, Digital Audio, CTV, and High-Impact Display, using features like “Click to Map” and QR codes to integrate offline and digital experiences seamlessly. Through control and exposed group analyses, we also measured the incremental value of omnichannel tactics beyond traditional formats. The campaign achieved outstanding results, including a 9% average sell-through uplift in priority stores, 201% retail sales growth, and a 16.6% increase in footfall. Brand metrics saw significant boosts, with priority stores experiencing a 21% increase in awareness. Critically, these results underscored the enhanced effectiveness of the 5-channel omnichannel mix, outperforming traditional programmatic formats. Endura used a Location-Based programmatic campaign to deliver precision targeting to drive in-store KPI’s, whilst proving the value and effectiveness of an omnichannel approach.