DJ Agahi, Managing Director, Global

In just under two years, DJ Agahi has moved beyond the business’ initial UK market entry, to become a primary architect within the UK’s Connected TV (CTV) industry evolution.

As Managing Director, Global at Sabio, DJ is actively pushing the boundaries of CTV’s capabilities and media planning potential, replacing outdated linear content assumptions with a smart, tech-driven framework that prioritises profound consumer engagement and exceptional data integrity. His leadership is defined by three core contributions to the sector: Re-framing Measurement Potential: Scaling App Science, featuring one of the most comprehensive UK household graphs for UK addressable CTV, that replaces opaque industry metrics with crystal-clear transparency. Championing Creator-led Content: Launching Creator Television, the UK’s first network bringing the authenticity of social creators to the largest screen in the household. Leading with Purpose: Cultivating a team where 50%+ come from diverse backgrounds, ensuring the technology of tomorrow is built by a workforce that reflects the modern world. An active advocate for diversity, 2024 Media Fight Night ring superstar and one of its lead fundraisers for the 2025 event, DJ Agahi isn't simply adapting to the industry; he is providing the leadership, energy and innovative energy required to define it.