Client: Choice Hotels
In partnership with Choice Hotels, Tripadvisor reimagined paid social by launching a first-of-its-kind automated creative-to-traffic pipeline. By leveraging "Tripadvisor Highlights"—an AI tool that transforms real-time traveller reviews into high-impact social video—and a unique automated trafficking solution, we bypassed traditional production and trafficking bottlenecks. Using Tripadvisor’s unique 1P intent data, we delivered hyper-targeted ads across four key passion points—Music, Sports, Outdoors, and Road Trips—on Meta. The strategy delivered a 11% engagement rate and performed 76% above our Paid Social CTR benchmark proving that AI-driven, sentiment-backed content is the new gold standard for social performance at scale.
