Away Resorts App & Platform
Intelligent Mobile
Client: Away Resorts
The problem Holiday parks are mobile-first. Guests move around constantly and make decisions in real time. The previous app didn’t support this: • Activities were hard to find and book • Guests missed availability or arrived to full sessions • Teams handled unnecessary manual requests • App rating fell to 2.3 stars Guests could not plan or book effectively on the move. The solution Intelligent Mobile rebuilt the app as the core mobile platform for the guest experience. Guests can now: • Discover activities and services • Book instantly in real time • Navigate the park • Manage their stay from their phone The app acts as a real-time companion, enabling guests to interact with their surroundings as they move around the park. What makes it work A single interactive mobile experience built on top of complex systems. • Context-aware content (weather, party type, availability) • Integrated booking across activities and services • GPS navigation across large park environments • Owner services including payments and account management Scale and results • 150,000 daily sessions across 25 UK parks • £8.3m revenue in year one • 193% increase in activity bookings • 30% increase in app-generated revenue • App rating improved from 2.3 to 4.5 stars The app now runs the on-park experience - driving sustained engagement, repeat usage and measurable commercial impact.