Using real-time flight data to drive brand uplift

Client: Avaloq

Avaloq ran a programmatic digital out of home campaign at Singapore Changi Airport to build brand awareness and credibility among business travellers and financial decision makers. The campaign used live flight destination data to ensure messaging was delivered only when relevant audiences were present and travelling to key financial hubs.

By combining real time aviation data with programmatic DOOH activation across all four airport terminals, Avaloq was able to move beyond broad airport exposure and instead focus on contextual precision. Messaging was delivered at moments when travellers were most receptive, aligning media delivery with real world travel intent rather than static location based targeting. Over a 15 day period, the campaign delivered 1.2 million impressions and achieved strong brand outcomes. Brand study results showed that 84% of exposed audiences perceived Avaloq as credible and forward thinking, while 87% expressed intent to download Avaloq’s report. These results demonstrate how data led programmatic DOOH can deliver meaningful brand impact for B2B technology brands operating in complex decision making environments.