3D Property Experience Platform
Intelligent Mobile & 3D Estate
THE CHALLENGE Residential property discovery still depends on: Static listings and 2D floorplans Physical viewings to build confidence Virtual tours disconnected from live availability and booking journeys Customers make high-value decisions without fully understanding a home’s position, layout or views - slowing leasing cycles, reducing conversion and increasing cost. THE SHIFT Intelligent Mobile - which developed and commercialised the platform in partnership with 3D Estate - is redefining how residential property is explored and reserved digitally. Interactive 3D model experiences connected to real-time property data enable customers to explore, compare and select homes with greater confidence - without visiting in person. THE INNOVATION A performance-optimised interactive 3D experience platform unifies discovery, evaluation and application in one real-time experience. Ultra-fast interaction in standard mobile and browser environments enables immersive, first-person exploration at portfolio scale - removing hardware constraints (e.g. headsets, on-site PCs). Users can: Explore entire buildings/neighbourhoods Compare layout, natural light and views from every room Assess live availability and pricing visually Progress seamlessly from exploration to enquiry SCALE AND IMPACT 23 developments (13,740 homes) live/in production in 2025, following pilot success with Greystar The platform is scaling globally, with deployments across London, Paris, Berlin, Madrid, Vienna, Sydney Active pipeline of up to 300 developments (~100,000 homes) Experience--led performance indicators show: 50%+ of applications originate within the spatial experience Conversion increases up to 3×, with sales efficiency improving 50%+ At selected developments, up to 25% of leases are signed remotely