The GoodNet

The GoodNet is transforming digital advertising into a force for good by aligning media investment with environmental, social, and governance (ESG) principles. Founded on the belief that advertising can drive both brand growth and positive impact, we are building a media landscape that reduces carbon emissions, funds climate action, and supports underrepresented voices—all while delivering exceptional performance.

The digital advertising industry faces significant challenges, from high carbon footprints to the unintended funding of misinformation. The GoodNet is tackling these issues by helping brands reach sustainability-conscious audiences, directing media investment towards responsible publishers and content creators, and enabling businesses to measure how their marketing contributes to their corporate ESG goals.

At the core of our innovation is GoodIQ, our proprietary technology that provides the most comprehensive ESG measurement in digital media. GoodIQ enables brands to plan, optimise, and assess their media investments against sustainability metrics. It powers our GoodIQ Marketplace, which connects brands with ESG-validated media, our GoodIQ Measure tool for agencies, and our GoodIQ API, used by global clients like Microsoft and EDF to integrate ESG insights into their advertising strategies.

Since launching in 2022, The GoodNet has driven millions in advertising spend toward ESG-aligned media, reduced campaign CO2 emissions by 38%, and validated over one billion impressions against ESG criteria. By proving that sustainability enhances advertising performance, we are setting a new industry standard and shaping the future of responsible media.