Categories

The Campaign Tech Awards categories span the marketing, advertising and media industries. This year we have introduced four brand new Performance Marketing categories. 

Best Use of Paid Search

Entries can relate to ongoing or one off campaigns and should include:

  • Details of the demographic target audience

  • Research undertaken as part of the planning process

  • The impact, creativity and effectiveness of the campaign

 

Best use of Paid Social

Entries can relate to ongoing or one off campaigns and should include:

  • Details of the demographic target audience

  • Research undertaken as part of the planning process

  • The impact, creativity and effectiveness of the campaign

 

Innovation in Affiliate Marketing

The winner will be an innovative creative strategy or campaign that takes advantage of technology developments centered in the affiliate space.

 

 

Best Lead Generation Campaign

Entries can relate to ongoing or one off campaigns and should include:

  • Details of the demographic target audience

  • Research undertaken as part of the planning process

  • The impact, creativity and effectiveness of the campaign

 

Agency of the Year

This award is open to agencies (PR, creative, digital, social and media) that can demonstrate how their collective creativity and deep understanding of the power of new technologies has produced outstanding work for clients.

Previous winners include: R/GA London

 

 

Tech Company of the Year

This award is for those tech organisations that are true collaborators in the creative process by enabling brands and agencies to significantly enhance campaigns through the use of their platforms, products or services.

Previous winners include: WIREWAX

 

 

Agency / Tech collaboration of the Year - Judges choice award

Judges will award the entry they feel have demonstrated an outstanding working collaboration between digital, creative and media agencies and their technology providers to produce incredibly powerful results for clients. At the heart of the Campaign Tech Awards lies the desire to commend and encourage collaboration in the industry. Judges will be looking for agencies and tech suppliers who have really become partners, to the ultimate bene t of their clients. This category can not be entered directly.

 

 

Breakthrough Technology as Part of a Campaign

This award recognises game-changing innovations created as part of a brand campaign or branding initiative. Entrants must be able to demonstrate that the work made a difference to the bottom line. The winning entry must also be able to demonstrate how the tech was used effectively to further brand goals or solve brand problems.

 

Breakthrough Technology as a Product or Service

This category is one for the makers. It recognises game-changing innovations created as a product or service. Entrants must be able to demonstrate that the work has either made a difference to the company’s bottom line, received serious VC funding and/or has a high interest from customers. Only finished products are eligible and the winning entry must also be able to demonstrate how the tech was used effectively to service or answer a customer need.

Previous winners include: SuperAwesome - Awesomeads: Kid-safe programmatic

 

Location-based or Proximity Marketing Campaign of the Year

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experiences using proximity technology or location-based data. Open to agencies of all persuasions, and tech providers.  

Previous winners include: Merkle | Periscopix - Van-Based Marketing

 

 

Most Innovative App

This award recognises apps built for either mobile or tablets that bring a campaign to life for a customer or answers a customer need, furthering the brand or becoming a product in and of itself. The app must demonstrate creativity, ingenuity, great design and if it is for a Campaign the app should be in line with campaign’s overarching idea and brand promise.

Previous winners include: Google - Qibla Finder

 

Best Use of Experimental Tech

This award recognises campaigns that have resulted in great brand engagement, through the effective use of new technology. In particular, judges will be looking for an application of technology that is genuinely innovative, even if the technology itself is not being used for the first time.

Previous winners include: R/GA - Snaptivity - Robotic cameras capture fan emotions at live events

 

 

One to Watch

This award honours the emerging new talents in an industry being revolutionised by the coming together of brave clients, smart creative thinkers and game-changing tech. We are looking for an individual who has demonstrated exceptional skill and ambition and whose personal endeavours, whether creative or tech focused, have begun to make their mark. We welcome entries from the individuals themselves or nominations from peers, bosses and clients.

Previous winners include: Jordan Lane - Stein IAS

 

 

Tech for Good

The winner of this award will demonstrate excellence in using technology in a creative campaign, ideation or delivery for a good cause. Entries can be from commercial brands, agencies, tech providers or charities. You will show how you have identified a specific audience need and created a piece of work (any medium) that answers this brief in a way that pushes boundaries. It may or may not be pro bono work.

Previous winners include: Orchard Media and Events - Distraction Therapy Virtual Reality

 

 

Best Use of Experiential Tech

This rewards a branded experience that makes use of technology in an innovative way that wows consumers, helping create more fans for the brand or creates an unforgettable experience for the customer. This can be a digital or physical experience, the sky’s the limit.

Previous winners include: Expedia Media Solutions - Discover Your Aloha and AFG Europe & Momentum Worldwide - Felix Up To Mischief

 

Tech Pioneer of the Year

When brands, creatives and tech companies join forces, technology can drive outstanding creativity. But to kick start a revolution, you need innovators with a vision and purpose to genuinely reshape their industry. This award will celebrate these individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, to delight and engage consumers and reimagine the world. Personal nominations are welcome, as are entries from colleagues, bosses and partners.    

Previous winners include: Simon Gosling - Unruly Home

 

 

Best Use of AI

Artificial Intelligence is the single biggest driver of change in technology today. This award recognises the most effective use of AI for a Campaign or Business Optimisation.

AI used for a Campaign judges will take into account how AI has been used to achieve a result that’s demonstrably better than if another method had been used. Entries must demonstrate a clear understanding of what type of AI was used and how it was implemented.

Beyond the campaign, AI can be used for website optimisation, data management or even the management, crafting and deployment of online marketing. Entries must demonstrate that your AI has produced demonstrably better results and performance for a brand.

Previous winners include: Tangent - Stranger Things: El Bot and MMT Digital - TOBi for Vodafone

 

Most Use of Creative Personalisation

This award is for campaigns driven by targeting and personalisation via mobile or online. Brilliant creative is paired with insightful use of data and media to deliver a highly tailored message to the customer resulting in great engagement and conversions. Note social media can be a part of the campaigns entered in this category, but for social media driven campaigns, please enter under Most Creative Personalisation on Social Media.

Previous winners include: Channel 4 - Alien Covenant: Audio Personalisation Ad and AllTogetherNow/The&Partnership London/Visual Voice  - Argos Kid in the Ad

 

 

Best Audience Engagement

This award will recognise the technology and creativity behind campaigns that produce real, demonstrable engagement with their target audience.

Previous winners include: R/GA - Searching for Syria

 

 

Best Use of Data/Insight

This award seeks to recognise innovative brand activity rooted in data-driven customer insight. The winning work will show that data was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

Previous winners include: Google - Searching for Syria

 

 

Most Effective Use of Programmatic Media

This award is open to media owners, media agencies, brands or creative agencies who used the capabilities of programmatic tools to the hilt and created memorable campaigns as a result. The judges will be looking for illustrations of where teams have devised clever and creative ways of using data and optimising programmatic media deployment to achieve outstanding results for clients.

Previous winners include: Sabio Mobile - Round Up & Donate

 

 

Integrated Campaign of The Year

Most campaigns now utilise both online and offline channels. This award however is for campaigns that demonstrate both excellence and creativity across a range of channels. The objectives of the media strategy must be clear and must work hand-in-hand with creative to deliver outstanding results.

Previous winners include: Threepipe - Go Boldly

 

 

Best Use of Tech in OOH

Digital is changing the face of out-of-home. This award recognises innovative and creative uses of technology to create memorable ads that have consumers stopping dead in their tracks. If the experience goes viral, so much the better.

Previous winners include: Rapport, Brothers & Sisters, Grand Visual, TPF and MediaCom - Sky Q Voice Control Experience

 

 

Key Dates

Entry deadline: 7 March 
Final entry deadline: 14 March 

Entry Prices

Until 7 March: £435 + VAT per entry 
From 8 March: £545 + VAT per entry 

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