Head of Paid Media , iCrossing
Head of Paid Media and Planning at iCrossing. With a research PhD, I started my career in PPC and Paid Social, before adding Programmatic to my experience. I have worked at agencies including Brainlabs, Persicopix and iProspect. My passion lies with innovation and automation, looking at ways to be smarter, integrating different data sets and audience insights to deliver maximum performance.