Kate Bower

EVP Strategy & Head of Product , Publics Media

Kate has a diverse background spent leading strategic thinking & innovation across both a variety of cultures (living/working in Europe, APAC & the USA) and categories - from leading Coca-Cola's World Cup planning through to creating/managing the strategic roll-out for LucasfilmStarWars' prequels. Kate has worked in some of the most trailblazer agencies/consultancies that combine brand, comms, innovation & business strategy specialties and has been a core part of many award-winning creative and media campaigns (from Cannes & IPA Effectiveness to the NA Effies & Global Festival of Media) including the 2014 Oscars Ellen Selfie that broke Twitter in record time and the recent Goldfish Cannes wins.