James Trott

Director, Global Addressable Media Operations , The Coca-Cola Company

James brings over 12 years of experience in digital, data & technology to the role having spent time at agencies groups Havas, Dentsu & IPG before recently moving to Global Audience Planning at Coca-Cola to lead Addressable Media Operations. The majority of his career has been spent in the UK, working both closely with and for agency trading desks such as Amnet & Matterkind, as well as Digital Strategy & Digital Investment roles – he also spent 3 years in the Australian market as Head of Digital for Carat Sydney.