Where Science and Magic Meet

Tonieboxes are a magical product; an innovative audio speaker that allows children to independently enjoy their favourite stories, backed up by the science of creating a durable piece of tech for kids.

Parents love seeing the magic of a child’s reaction to interacting with a Toniebox, so, when outpriced by linear TV, we outpaced the market with better targeting science, building our own addressable AV model using Automated Content Recognition(ACR) Technology and Connected TV (CTV), within Amazon’s Freevee platform and Samba TV, taking the best practices from TV and digital to be top-of-mind during retail’s biggest moment of the year. Scores were up against every metric tracked, from brand awareness to elusive shifts in searches, to delivering incremental reach, and, double-digit year-on-year sales growth.