VODAFONE FINDING UNLIMITED FROM YOUR COUCH

Verizon Media, Carat and The Story Lab were all set to turn the UK's city streets into a virtual augmented-reality (AR) scavenger hunt for Vodafone's release of the Samsung S20 5G. Then lockdown happened, and we quickly pivoted the game to bring it to everyone's living rooms, with the use of virtual objects with blockchain technology. For the 4 weeks the campaign was live, we saw over a year's worth of engagement from the 166,000 registered users across the nation running around their homes, playing over 506,000 times, and collecting 12,000 prizes.