Transforming likes into revenue

Client: Tangle Teezer

Tangle Teezer is a globally recognised haircare brand, known for its innovative, award-winning hairbrush designs. It leverages influencer partnerships, digital and social media campaigns, and retail collaborations to drive brand awareness and sales. Working with Charlie Oscar, Tangle Teezer was able to build on this content strategy success, while integrating market leading data and tech innovation to drive £12 return on every £1 invested.

Charlie Oscar shifted the focus and moved the industry from vanity to revenue metrics, enabling Tangle Teezer to drive measurable business growth. All the while, providing a data driven framework for evaluating success, and maximising returns through real-time content optimisation.


By implementing an advanced measurement model through data from COmpass, Charlie Oscar increased retail revenue, optimised influencer engagement, and redefined the industry’s approach to influencer marketing.

Charlie Oscar not only proved the value of influencer marketing investments, but allowed Tangle Teezer to understand which influencer types drive the most retail revenue, which organic platforms drive the highest ROAS, and which content types drive the best revenue return for the business.

For most of the industry, influencer marketing is a black box. A channel which they know they need to invest in, but they need to trust in faith and vanity metrics to see value. Through Charlie Oscar and COmpass, Tangle Teezer are able to not only see the real revenue value from their investments but are able to optimise the influencer content back to real business impact.