SailGP launched in 2019 and set out to redefine sailing and challenge perceptions of what’s even possible on water. It’s a new global sports championship and it’s ambition is great.

Our job was to redefine what’s possible in an app. We had to create a mobile experience in global sport that gave fans something they’d never seen before.

The SailGP app matches the ground-breaking sailing tech on the water by creating a unique view of the action, regardless of how, when or where they chose to tune in. Our team pushed themselves and boundaries.

Live viewers could follow the races as they happened, from the side of the water or the other side of the world. They were able to personalise their experience with real-time video streaming and information captured from 1,200 data points on board the boats. This meant that the app was a richer second-screen experience for sailing enthusiasts as well as sports fans who were new to the sport.

It’s a world-first for the mobile sport experience, combining ground-breaking technology with unique design and a customisable experience.