Shaun Lohman is the developer of Adgile's proprietary ICR Technology. The ambition to develop ICR was in recognition of the requirement to provide a solution to a global TV industry problem.

ICR is a self-learning content recognition technology that literally “watches” TV broadcasts and video streams 24/7. The technology employs proprietary content recognition and machine learning to identify and catalogue All advertising and brand content in real time, be it commercials or in-programme integrations.

ICR operates in high resolution with granular level content recognition down to individual products, offers and prices. This real-time granular data has never been available before for live TV, and the automation of this critical legacy medium is a game-changing technology.