Samsung Galaxy Watch4 UK launch
Samsung wanted to communicate the benefits of the new Galaxy Watch4 and show people how they could have a holistic overview of their health by being able to measure body composition and biometrics data. THE STRATEGY Our research showed that 74% of the nation was feeling stressed. In a category obsessed with tracking athletic performance metrics, we focused on the wellness benefits of monitoring (and ideally reducing) stress levels through exercise. THE CREATIVE SOLUTION We became the nation’s fitness coach by partnering with Strava and creating data-fuelled challenges that got the nation exercising (and feeling less stressed). We targeted the most popular running routes around the country with 79,410 unique DOOH placements using Strava and location data to refresh the creative and help people run smarter.