Longleat is one of the UK’s leading visitor attractions. Its world-famous Safari Park and iconic stately home comprises 16 distinct attractions and more than 500 animals across 9,000 acres. Longleat is regularly featured both nationally and internationally television and has been voted the “UK Family Attraction of the Year” multiple times.

Longleat approached Intelligent Mobile to build “the World’s best Safari Park App”. Having produced a number of successful Apps in this sector, Intelligent Mobile understood how the introduction of an App could truly enhance the visitor experience, without detracting from the essence of a visit to Longleat.

Following site visits and workshops in early 2019, we worked collaboratively with Longleat to identify how to use technology to revolutionise the ‘live’ visitor experience on park.

A key to success was to employ technology that enhanced the physical environment and did not detach the visitor from the essence of a visit: the wonderful animals, setting and real-world experience.

From start to launch the Project took 5 months. The App comes to life ‘on park’ where the content and navigation options are unique to each user and their exact current location. As the user moves the App and its contents change. It is a unique personal experience.