Land Rover Defender 'Life at 45 Degrees'


To get customers to reappraise how versatile and capable New Defender is and how it could fit into their busy lives, we needed to connect specially-trained Defender experts at Land Rover retailers to our time-poor audience. We digitalised the customer journey by using DM with embedded radio transmission technology to seamlessly connect prospects to a New Defender expert at the touch of a button. This technology integrated with our CRM system to enable an effortless customer experience. This enticed 2,508 customers to push the button (a 50% response rate), generating a whopping 246 sales and a ROI of 49:1