Land Rover Defender 'Life at 45 Degrees'
Spark44 & Edit
To get customers to reappraise how versatile and capable New Defender is and how it could fit into their busy lives, we needed to connect specially-trained Defender experts at Land Rover retailers to our time-poor audience. We digitalised the customer journey by using DM with embedded radio transmission technology to seamlessly connect prospects to a New Defender expert at the touch of a button. This technology integrated with our CRM system to enable an effortless customer experience. This enticed 2,508 customers to push the button (a 50% response rate), generating a whopping 246 sales and a ROI of 49:1