Jaywing's Accelerator Lab

Jaywing’s Accelerator Lab team, unveiled in November 2024, are the heart of our AI-driven marketing innovation. Though formally unveiled in 2024, the Lab has been in development for several years, continuously advancing and perfecting AI technology to address real-world marketing challenges. Our expert team of data scientists, AI specialists, and marketing strategists work collaboratively to create proprietary technologies that drive measurable growth for clients such as ASDA, Virgin Money, Mazda, Mobiles.co.uk and Studio Retail, ensuring they stay ahead of the competition.

With a heritage rooted in data science and machine learning, Jaywing has been pioneering AI solutions for over two decades. We were early adopters of machine learning techniques, pushing the boundaries of innovation long before AI became a mainstream term. This legacy enables us to continuously develop cutting-edge tools to solve complex business problems.

Through continuous innovation, our team has developed tools such as Comprehend, Archetype, Almanac, Marketing Mix Modelling, and Attribution. These technologies empower clients to make data-driven decisions, track digital channel performance, and benchmark against competitors. In March 2025, the launch of the Marketing Impact Score will further enhance our clients’ ability to optimise their marketing strategies with data-driven insights.

Our team is committed to setting the standard for AI in marketing, blending technical expertise with creative strategy to deliver tangible, transformative results. The Accelerator Lab is a prime example of Jaywing’s dedication to innovation, positioning us as first-to-market pioneers in AI-powered marketing solutions that drive exceptional business outcomes.