How a location-based OOH campaign got “Busy Inspiration Seekers” to reconsider John Lewis

Talon and MG OMD

John Lewis and Talon developed a smart Out of Home approach utilising location-based data to shift audience consideration and drive footfall into John Lewis stores.

Using a highly targeted approach, Talon used location-based, movement and behavioural data – through our proprietary DMP Ada - to focus on where and when the campaign went live ensuring it was seen at the right times by the right people to maximise audience engagement for John Lewis. Truly showcasing the efficacy of combining location and audience data to reach JL’s target audience OOH, this campaign successfully drove awareness and a massive increase in footfall amongst the target audience.