General Merchandise

Confined to their homes during a national lockdown, approximately 40% of the UK decided to redecorate or update their homes as they spent more time indoors.

Despite Tesco offering a high quality, low-cost homeware range, the increase in online shopping during the lockdown made it harder for them to compete and showcase their range. Tesco created a virtual experience for shoppers to safely explore and browse their range, using Snap lens technology; a platform which over-indexes for home inspiration. A resounding success, the campaign’s new virtual experience helped Tesco double their share of the homeware market.