Fellini Forward

UNIT9 and Wunderman Thompson Italy

Fellini Forward is a groundbreaking short film that uses a bespoke AI workflow to harness the power of data and do what has never been done before - bring the creative genius of Italy’s greatest director, Federico Fellini, back to life.

The film is part of Campari’s Red Diaries series which celebrates the cinematic world and the brand’s connection with it. Having worked with the iconic film director, Federico Fellini, on one of his few brand collaborations in 1984, Campari wanted to continue and celebrate his legacy with a forward-thinking project that blends creativity and innovation in the cinema industry with the most cutting-edge technology. Was there a way for us to bring the Maestro back from the grave to direct a new short film?