Every Mind Matters
Social media (often a contributor for mental health fatigue) was identified as key in reaching users across two phases of activity – Empower (exhibiting numbing behaviours) and Respond (exhibiting poor mental health signals). Both OmniGOV at MG OMD and OHID looked to emerging technologies help assist in accurately mapping the complex behavioural signals and elevating any routine execution. Our use of both enabled social media to record its highest number of active engagements with the EMM messaging. More impressively, 1.7m of the UK actively participated in improving their mental health and ‘taking a breath’ after being exposed to our paid ad.