Creating Difference that Matters with SpecsTech
Today, Advertisers have access to more technologies than ever before. Technologies that offer sophisticated automation, delivering unrivalled efficiencies vs. their sunsetted solutions. Whilst this is great for SME’s or players who do not have the resources or expertise to intrinsically optimise daily; for bigger players, modern search principles have stripped out the in-platform opportunities for brands to differentiate their strategies versus their competitors. The opportunity to differentiate, therefore, lies in custom tools that are built outside of, but that can be connected into key buying platforms to enhance the capabilities that make up modern search. This is the story of how our suite of custom developed tools, SpecsTech, enables MG OMD to create difference that matters to Specsavers, unlocking over £43M in sales revenue annually.