Channel 4 launches Married at First Sight UK

We launched Channel 4’s Married at First Sight UK with a paid social campaign that sent the series rocketing into UK popular culture.

Helping Channel 4 target their hard to reach audience of 16-34s, our campaign ran across Facebook & Instagram, Snapchat, Twitter and TikTok and featured a Snapchat sound-on lens that made Channel 4 the first ever broadcaster to use the format. The campaign was the best overnight launch for a non-scripted series on Channel 4’s E4 channel ever, and 2nd best channel for younger audiences, during its slot.