Barclays Home Insurance


From the roof over your head to the wheels under it, anything can be insured, making the market one of the most competitive out there. With the perfect blend of data, technology and platform know-how, OMD UK transformed Barclays’ paid search approach for their Home Insurance product.

Historically, the Home Insurance account had been low-risk and low-spend due to strict CPA restrictions. The challenge was to break through these limitations and increase conversion performance by digging deep into the data and tools available. Our findings led to the formation of a hypothesis and an experiment that yielded unprecedented results!