AI Anxiety Meter

First DOOH campaign that accurately measures anxiety, the hardest emotional state to detect.

We managed it by pairing machine vision technology with powerful cameras in digital-out-of-home screens. AI Anxiety Meter campaign aimed to highlight dangers of emotional stress and consequences of not taking care of mental health. Real-time data processing allowed us to identify users with high-anxiety and offer free preventive check-ups to those who needed it most. 1/3 of all passers-by interacted with the ad with average dwell time 18.8” (817% above average DOOH), 8% of urban population tested leading to 24% intend to purchase and 21.8% sales increase.