AdMaxim x Carat x Pizza Hut Winter Footfall Campaign
AdMaxim and Carat worked together to increase footfall to Pizza Hut restaurants across the UK. AdMaxim built a range of dynamic animated ads, with the aim of maximising relevance and subsequently driving optimum footfall to Pizza Huts. The ads dynamically pulled through the name of the Pizza Hut closest to the user into the creative and alongside this the relevant menu price. Once the user clicked on the ad they were taken to the map function on their mobile device, to deliver a seamless experience and drive footfall to Huts in the moment or at a later date. AdMaxim used a range of targeting methods to engage with the most relevant audiences. Location targeting was used to geo-target each individual Pizza Hut restaurant with a bespoke radius which was informed by both the Hut location, core catchment areas and previous campaign insights. This was overlaid with demographic and contextual targeting to ensure the desired audience of families and young adults were reached. AdMaxim facilitated its proprietary footfall solution to track footfall and review performance. AdMaxim facilitated its proprietary footfall solution to track footfall and review performance. This campaign exceeded all benchmarks and expectations to reach an ROI of over £3.50 and an increase factor of 3.51x. The campaign drove close to 100,000 incremental customers into restaurants across 151 Huts.