Results 2020

The Innovation

Discovering Lifetime Value for Google Ads

Essence

Online marketers have long enjoyed the ability to track every user touchpoint and action, but for years the industry has focused on short-term goals, such as lead submissions or product purchases, missing important cues and assuming all customers have an equal value over time.

Existing tools are helpful when the trackable action is a...

adidas: Winning Retail Search with Price (extensions)

MediaCom

Retail in Asia, with expectations of double-digit growth YOY and eCommerce sales expected to grow by 14% CAGR until 2021 (source: Forrester), has become transformational for brands. Driven by a constant wall of ‘Mega Sale’ campaigns – 9.9, 11.11, Prime Day, 12.12, Christmas & Chinese New Year – co...

The Division 2 - ECHO

makemepulse

In the Ubisoft game 'Division 2', the world has collapsed, a smallpox hybrid virus has decimated a great part of mankind and every source of information is shut down. For the launch of the new game and to immerse players in this post-apocalyptic world, we developed a chatbot on messenger, using geo-localization, and nati...

Find Unlimited - Vodafone

Verizon Media & Wavemaker

The most competitive time of the year for the mobile telecoms sector is the iPhone launch, with 34% of mobile service searches happening around the launch. Vodafone wanted to cut through all the noise to launch its new Unlimited offering with an idea as innovative as the new phone itself. But how do you create demand for new tech with tech-savv...

Malaria Must Die - The Voice Petition

R/GA London

Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever. Introducing The Voice Petition. The world's first petition you can sign simply with your voice. To launch the petition we used "...

Delivering Seamless Search for M&S

Incubeta

Since the dawn of search marketing, advertisers have asked the question “Should we be paying to appear for keywords when we already have organic coverage?”.

Demonstrating incrementality, however, is no easy task. Numerous factors must be considered, including: organic position, paid position, organic competito...

Optimised for Attention - The Co-operative Group

Carat UK

A genuine global-first, this approach has never been used, anywhere in the world.

The fight for consumer attention is one of the biggest facing our industry, and one with particular relevance to digital. The digital marketing industry is in transition as we adapt to a post-cookie, privacy-first world where data-driven advertising...

Football Manager 2020: Interactive Trailer Game Launch

WIREWAX

Ahead of the release of FM20, Football Manager was looking for a new way to bring their latest launch to an even bigger audience and skyrocket sales. Their biggest barrier to entry: ‘How do you play?”

Faced with this challenge, Football Manager turned to MOX London and WIREWAX to turn this barrier into an open floodgate by de...

The SailGP App

Apadmi

SailGP launched in 2019 and set out to redefine sailing and challenge perceptions of what’s even possible on water. It’s a new global sports championship and it’s ambition is great.

Our job was to redefine what’s possible in an app. We had to create a mobile experience in global sport that gave fans something they’d...

JFK Moonshot

UNIT9

On July 16th, 1969, millions of people gathered around their televisions to watch Neil Armstrong, Michael Collins and Buzz Aldrin take flight from Kennedy Space Center aboard Apollo 11. To celebrate the 50th anniversary of the historic moon launch, the John F. Kennedy Presidential Library Foundation wanted to introduce today’s...

Longleat App

Intelligent Mobile

Longleat is one of the UK’s leading visitor attractions. Its world-famous Safari Park and iconic stately home comprises 16 distinct attractions and more than 500 animals across 9,000 acres. Longleat is regularly featured both nationally and internationally television and has been voted the “UK Family Attraction of the Year” mu...

PUMA Skill Cube, 5th Avenue New York

Green Room Design

Step inside the Skill Cube, a personalised, 1-2-1 training session with a global sports icon – an industry-first, multi-sensory, immersive digital experience, designed and installed in PUMA’s 5th Ave flagship store.

PUMA needed to evolve its retail experience. Its core ‘Generation Hustle’ consumer is a...

Continuous Play

Stink Studios

For its A/W 2019 product launch, AUXILIARY was invited to exhibit in the Selfridges shoe department for the very first time. Without the heritage of its luxury peers, how can the 2 year-old footwear brand stand out on Selfridges’ busy shop floor?

Without the budget to create an extravagant branded experience, we deliberately fo...

Mastercard Live Trophy

Octagon

Travel to 2050

AMVBBDO

In a nutshell:

How do you persuade a cynical older audience that smart meters are a good idea, against a backdrop of 1,850 negative media stories in the previous 12 months? 

By building an immersive time travel experience.

By the start of 2019, awareness of smart meters had reached over 95% and over 13 million had been ins...

The Secret Life of Pets 2 Bark-Activated Vending Machine

GMR Marketing

Going out to the movies just isn’t as popular as it used to be. And it’s certainly not something people plan for in advance. For the launch of The Secret Life of Pets 2, Comcast and animation powerhouse Illumination Entertainment teamed up to generate some buzz—well, technically, barks. 

Comcast partnered with ...

The Tech

World’s First 5G AI Stylist

Publicis•Poke

The world’s first 5G A.I Stylist: Helping you shop affordable red carpet fashion live at the BAFTAs.

Research showed that fashion dominated the conversation at the BAFTA, with 33%* of fans wanting to purchase the looks of their favourite celebrity. However, with the average look costing over £12k star style is out of reach fo...

Mastercard Live Trophy

Octagon

At Rugby World Cup 2019 (RWC2019) Mastercard harnessed the power of ‘Live Storytelling’ with a unique combination of technology, fan passion, and Japanese design to create the world’s first live trophy.

At the full-time whistle of every match, a one of a kind trophy was freshly engraved with live match commentary an...

Miller Lite: Cantroller

UNIT9

We built a can of Miller Lite that doubles as a fully functional video game controller. At first glance, the CANtroller looks like a regular can of Miller Lite. But it has something that no other beer can has: some seriously cool hidden technology.

Miller Lite is a well-known drink recognized for their minimalist design. We created a whole n...

SafeTug 360⁰ Experience

Stein IAS

SafeTug software improves safety and efficiency in the process of docking gigantic ships. Tugs work with 360° thrust and visibility, so Stein IAS created a 360° VR video to turn an explainer into an experience. An integrated campaign then engaged 17% of the global addressable market and generated sales to deliver huge ROI.

Adidas x WeTransfer - Space Race

WeTransfer

WeTransfer designed a campaign for Adidas to increase awareness and promote their new shoe, the Space Race UltraBoost20. The shoe is a celebration of Adidas’ 5-year partnership with the International Space Station National Library which granted the company access to one-of-a-kind research and the ability to test their products in zero-gra...

Microsoft AI Cognitive Bar

Momentum Worldwide

Microsoft’s Mood Matching Mixer Microsoft Azure Cognitive Services bring the power of AI within reach of business without machine-learning expertise. All it takes is an API to accelerate AI decision-making in highly responsive and contextually aware apps. So, to help people understand how they can harness the power of AI, we elevated ...

Napapijri Future Tees

1000heads

Napapijri. An Italian brand with a Finnish name and the Norwegian flag as the logo, came to us wanting to create noise in the UK market. We designed an ambitious, socially-lead, 360 campaign strategy called Future Tees and targeted the London hype scene. So how did we get over 100 people to queue, in two-degrees celsius, for a b...

REAL TALK ABOUT SUICIDE

UNIT9

The REAL TALK ABOUT SUICDE is an interactive video with special social impact. It not only depicts the problem of suicides but actually trains you what to do when you meet a person endangered by the suicidal thoughts. While we are talking about it, this project might have just saved a human's life.
 

Saving the World, One Chat at a Time

Merkle

The World Wide Fund for Nature is the world’s leading independent conservation organisation founded in 1961, working in the field of wilderness preservation, and the reduction of human impact on the environment.

Their mission is to create a world where people and wildlife can thrive together. During the Christmas period, the WW...

Islamic Relief's new video game - Virtue Reality

Islamic Relief

Rising islamophobia is a global problem and is widely impacting the Muslim community across the globe. Last year we saw the appalling massacre at the Christchurch mosque unfold, which sadly, inspired a videogame showing Muslims being killed.

Although this was banned, it demonstrates the challenges the Muslim community face. Muslims a...

Change Inc. - Quit Cigarettes

Goodstuff & Craft

Smoking kills over 96,000 adults annually and is the no.1 cause of cancer in the UK, so getting smokers to quit cigarettes was one of the most difficult, and important, briefs we’ve ever had to work on. We had the almighty challenge of overcoming an addiction as well as an ingrained resistance to previous, rudimentary,...

Huggies with Good-Loop and RocketMill: Growing Sustainability Leadership, Purchase Intent and Charitable Funds.

Good-Loop

Huggies were already happy that their Baby Wipes had a lower environmental impact than other leading brands in the market, but in October 2019 they went further, announcing that over the next five years, Kimberly-Clark would work with leading universities and environmental organisations globally to develop a fully sustainable alternativ...

Optimised for Attention - The Co-operative group

Carat UK

A genuine global-first, this approach has never been used, anywhere in the world.

Co-op’s core target audience are convenience shoppers who care about the environment. Research told us that they pay less attention to advertising than average. Essentially, we were having to work even harder to ensure our campaigns got the attent...

All I want for Christmas is… to reach cord-cutters on Connected TV

OMG / Hearts and Science/ The Trade Desk

Picture the scene: it’s Christmastime, the decorations are up, the gifts are under the tree – and a global video-sharing network wants to target light TV viewers in the 18-34 age bracket in a cost-effective way. 

Enter global advertising company The Trade Desk and OMG’s Hearts and Science agency with a CTV and vide...

The Evoque button: Triggering a reaction

Edit & Spark44

We know that people who test drive the new Evoque love it; however, they’re time starved, bombarded by digital marketing, and struggle to visit a Land Rover Retailer. We needed to cut through the noise and reach them with an innovative solution that makes booking a test drive a joy, not a chore. We reinvented the test drive bo...

Project James

News UK

Project James – Your Digital Butler

News UK & Merkle

Goodstuff - The Rapport Report

Goodstuff

Connecting EE with their customers

Essence

Discovering Lifetime Value for Google Ads

Essence

Online marketers have long enjoyed the ability to track every user touchpoint and action, but for years the industry has focused on short-term goals, such as lead submissions or product purchases, missing important cues and assuming all customers have an equal value over time.

Existing tools are helpful when the trackable action is a...

Transforming Digital Media into Business Outcomes for Ford

GTB, Xaxis EMEA and Mindshare

The automotive sector continues to change at a rate not seen since the earliest days of mass-production. Global headwinds suggest flat or reduced marketing investment for many manufacturers, whilst emerging technology continues to influence the way customers research and make decisions when buying a car. Accountability of marketing spend and ou...

Malaria Must Die - The Voice Petition

R/GA London

Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever.

Introducing The Voice Petition. The world's first petition you can sign simply with your voice.

To launch the petition we used ...

Magpie: a 100% AI-driven multi-channel marketing campaign

Merkle

Lexus gets Emotional with Artificial Intelligence

m/SIX

Back in 2018, Lexus used 15 years of award-winning luxury campaigns to craft the first car advert written by AI, produced by a human for the launch of the Lexus ES Executive Saloon car. Lexus explored the idea that humans could collaborate with machines to create an advertisement that mimics the ES model’s intuitive driving experience...

Ad-Lib & Shell optimise creative mid-flight to 5x VTR

Ad-Lib Digital

Ad-Lib is a creative management platform for brands to store, deploy and optimise all advertising creative, allowing every ad to be useful and relevant to the consumer. Our creative automation technology (which includes AI for image resizing and video editing) enables brands to scale creative globally while making significant time and cost ...

The User

Project Pegasus: Giving Context to Google Nest

Essence

Google are pioneers in using A.I for personalisation. It’s in Google’s products and their advertising. But effective personalised ads can be labour-intensive and hard to scale - and they’re usually based on personal data.

At the same time, consumer concerns about privacy and the way companies are using data to shape behavio...

Diageo: What’s Your Whisky Selector

UNIT9

What’s Your Whisky?’ is an innovative digital experience which uses Artificial Intelligence (AI) and Machine Learning (ML) to analyse people’s flavour preferences and match them with their perfect Single Malt Whisky from Diageo’s portfolio. The project was designed specifically to help overcome consumer’s key barriers ...

Magpie: a 100% AI-driven multi-channel marketing campaign

Merkle

To transform the way Twitter does digital marketing. We were challenged to create a cross-channel strategy that leveraged the best of Twitter – it’s high-quality, real-time conversations - to reach users off platform with relevant, personalised ads that drive both new user acquisition and increase user engagement.

Taking a pr...

Thoughtful Marketing Movement Set in Motion, Thanks to Bloom & Wild

Braze

Bloom & Wild is the UK’s most loved online florist with a mission to make sending and receiving flowers the joy that it should be. They launched in 2013 with an innovative letterbox flower format that can be delivered even when the recipient is out - enabling their customers to delight recipients and show they care more easily. And whilst...

Best Use of Creative Personalisation

A Million Ads

We created radio ads for Compare the Market’s rewards scheme Meerkat Meals that personalise to the listener’s location, the day of the week and even to the specific time of day. The ads referred by name to both local chain restaurants and independents -​ using the voices of Compare the Market characters Sergei and Aleksandr themse...

Mars #bountygate

MediaCom

Christmas wouldn’t be Christmas without a family-size tub of assorted chocolates, like Celebrations, to dip into. To truly engage our audience and ensure Celebrations were the tub they were thinking about, we did the last thing they wanted. We put a Bounty – their least favourite flavour – behind the first day of the C...

Project James – Your Digital Butler

News UK & Merkle

The Times provides news content from behind a paywall, therefore driving value from the subscription is key. Content consumption forms a key part of the engagement strategy and this brief was to use AI-driven models to build engagement from the newsletters, thus building out customer value, and reducing churn.


Project James –...

Change Inc. - Quit Cigarettes

Goodstuff & Craft

Cigarettes are one of the world’s top #5 most addictive vices, so getting smokers to engage with your message is one of the most difficult briefs we’ve ever had as they’re so resistant to conventional quit messages.

We had the almighty challenge of overcoming an addiction as well as an ingrained resistance to previous, ...

IBM Watson AI Wimbledon Campaign

DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy

Unlocking the power of digital out of home; this ingenious campaign provided true utility to customers, and potential customers alike, dynamically created a unique experience for the audience. 

2019 marked the 30th year IBM had been the official supplier of Information Technology to the All England Club and The Championships, Wi...

Achieving record-breaking CRM for KFC & Iris

Iris

Last year was KFC’s best ever for CRM.

But as with any programme of digital activity, the proof is in the pudding. KFC had questions that needed to be answered: how much are we driving incremental purchases? Are we simply tracking transactions that would have taken place anyway? How successful are we at maximising revenue? What is the ...

Boosting Brand Perception with Live Insights for IKEA

Xaxis EMEA & Mediacom

CRM Dreams

Code, part of RAPP Group

Ralph Lauren, the epitome of the American dream, famously said, “I don’t design clothes, I design dreams.” However, the European CRM programme was quite the opposite. Ambition and vision thwarted by martech and systems. The brand eroded by over-discounting. A wake up transformation was needed.

Our solution w...

Malaria Must Die - The Voice Petition

R/GA London

DLG Lifetime Value

MediaCom

Media

Find Unlimited - Vodafone

Verizon Media & Wavemaker

The most competitive time of the year for the mobile telecoms sector is the iPhone launch, with 34% of mobile service searches happening around the launch. Vodafone wanted to cut through all the noise to launch its new Unlimited offering with an idea as innovative as the new phone itself. But how do you create demand for new tech with tech-savv...

Uberall & BP: ‘Near Me’ marketing driving customers to the forecourt

Uberall

Nearly half of all Google searches are ‘Near Me’ searches for products and services in the local area, and this search is often the very first touchpoint in the customer journey. Consumers expect the route from online search to offline visit – their ‘Near Me Brand Experience’ (NMBX) – to be smooth and engagin...

Costa Ready To Drink

MediaCom

Magpie: a 100% AI-driven multi-channel marketing campaign

Merkle

To transform the way Twitter does digital marketing. We were challenged to create a cross-channel strategy that leveraged the best of Twitter – it’s high-quality, real-time conversations - to reach users off platform with relevant, personalised ads that drive both new user acquisition and increase user engagement. Taking a proof...

Magnet, Needle & Haystack: Utilising Audience Guaranteed to Capture Audiences and Evade Competition

OMD UK

Barclayloan is a loan product offered by Barclays, exclusively available to existing customers whose eligibility status is predetermined by Enhanced Risk Credit Assessments (ERA). As a result of the complex product eligibility criteria posed, OMD faced a number of challenges in delivering positive business impacts for Barclays through the u...

How The7Stars and The Trade Desk’s autumn campaign for Great Western Railway saw customers fall-ing back in love with train travel

the7Stars/The Trade Desk

Great Western Rail (GWR) has made significant investment into its network over the past few years, leading to a huge improvement in the travelling experience for customers.

Driving consideration for rail travel to the leisure market can be challenging, combined with the fact that autumn is typically one of the trickiest times of the year...

Croud & Paysafe: Driving global growth

Croud

Paysafe Group knew that users of their digital wallet brand Skill were more valuable from a lifetime value perspective if they transacted via the Skrill app, rather than using the service via their desktop or mobile sites.

The challenge to the Croud team was therefore to drive existing Skrill customers to become regular users of the service ...

Croud & Frontier: Launching Planet Zoo

Croud

In an incredibly crowded and competitive landscape, Croud were tasked with delivering an integrated launch campaign for Frontier’s latest video game, Planet Zoo. Having delivered an extremely successful launch for their Jurassic World Evolution game the previous year, the pressure was on - and made all the more challenging due to ...

Change Inc. - Quit Cigarettes

Goodstuff & Craft

Dynamic Performance Growth for Specsavers

Manning Gottlieb OMD

We’ve become accustomed to using data-driven dynamic creative to personalise digital experiences, but this remains rare in more traditional channels. Working with Specsavers, Manning Gottlieb OMD took proven performance principles and applied them to Digital Out of Home advertising to drive increased in-store sales.

Combining compl...

Sky - Deep Ocean Live

Rapport

It is widely publicised that the health of our oceans is a global concern.

Sky Ocean Rescue was launched to highlight the real danger plastics are causing, and to inspire people to make small everyday changes that collectively will make a huge difference.

Their latest mission was no different… They set out to explore parts of the I...

BT Piccadilly Lights

Publicis•Poke

BT’s commitment to provide 5 million kids in the UK with the tech skills they need is a real benefit for the nation. To create awareness and build brand love, we set out to demonstrate this commitment via BT’s Skills For Tomorrow programme, and help the brand achieve its goal of reaching 5 million kids and sparking their imagina...

Scottish Widows Your Future Self

MediaCom

IBM Watson AI Wimbledon Campaign

DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy

People

Lisa Arnold

Stein IAS

Lisa Arnold’s career is taking off and Stein IAS is fortunate enough to be caught in her slipstream. Aged just 26, she’s having a profound impact on our agency, transforming processes, generating vital new insights and enhancing service delivery for clients. Lisa lives and breathes data and analytics, and she’s usi...

Charlotte Monk-Chipman

ReBOUND Returns

Charlotte is the Marketing Director of retail logistics giant ReBOUND Returns. The business reported sales in 2019 of £16.7 million and already process 40 million returns each year for a wide range of online retailers including, Gymshark and ASOS (a founding client).

She has demonstrated a fearless approach in educating an entire indus...

Shaun Lohman

Adgile Media

Shaun Lohman is the developer of Adgile's proprietary ICR Technology. The ambition to develop ICR was in recognition of the requirement to provide a solution to a global TV industry problem.

ICR is a self-learning content recognition technology that literally “watches” TV broadcasts and video streams 24/7. The technology employs ...

Simon Harper

Clinigen Group

Simon Harper is Vice President of Digital for Clinigen Group – a rapidly growing, global speciality pharmaceutical and services company. Its mission is to deliver the right medicine, to the right patient, at the right time.

What makes Clinigen Group different is the combination of its businesses. They complement each other acro...

Adam Singolda

Taboola

Adam Singolda: driving a content revolution More than 10 years ago, Adam Singolda became obsessed with discovery. Trying to watch TV and unable to find anything interesting, he hit on a simple but big idea: people shouldn’t be wasting time looking for content inspiration; content should be looking for them. Adam decided to fix this is...

Sara Robertson

Xaxis

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