Online marketers have long enjoyed the ability to track every user touchpoint and action, but for years the industry has focused on short-term goals, such as lead submissions or product purchases, missing important cues and assuming all customers have an equal value over time.
Existing tools are helpful when the trackable action is a...
Results 2020
The Innovation
WINNER
WINNER
adidas: Winning Retail Search with Price (extensions)
MediaCom
Retail in Asia, with expectations of double-digit growth YOY and eCommerce sales expected to grow by 14% CAGR until 2021 (source: Forrester), has become transformational for brands. Driven by a constant wall of ‘Mega Sale’ campaigns – 9.9, 11.11, Prime Day, 12.12, Christmas & Chinese New Year – co...
WINNER
The Division 2 - ECHO
makemepulse
In the Ubisoft game 'Division 2', the world has collapsed, a smallpox hybrid virus has decimated a great part of mankind and every source of information is shut down. For the launch of the new game and to immerse players in this post-apocalyptic world, we developed a chatbot on messenger, using geo-localization, and nati...
WINNER
Find Unlimited - Vodafone
Verizon Media & Wavemaker
The most competitive time of the year for the mobile telecoms sector is the iPhone launch, with 34% of mobile service searches happening around the launch. Vodafone wanted to cut through all the noise to launch its new Unlimited offering with an idea as innovative as the new phone itself. But how do you create demand for new tech with tech-savv...
WINNER
Malaria Must Die - The Voice Petition
R/GA London
Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever. Introducing The Voice Petition. The world's first petition you can sign simply with your voice. To launch the petition we used "...
Finalist
Delivering Seamless Search for M&S
Incubeta
Since the dawn of search marketing, advertisers have asked the question “Should we be paying to appear for keywords when we already have organic coverage?”.
Demonstrating incrementality, however, is no easy task. Numerous factors must be considered, including: organic position, paid position, organic competito...
Demonstrating incrementality, however, is no easy task. Numerous factors must be considered, including: organic position, paid position, organic competito...
Finalist
Optimised for Attention - The Co-operative Group
Carat UK
A genuine global-first, this approach has never been used, anywhere in the world.
The fight for consumer attention is one of the biggest facing our industry, and one with particular relevance to digital. The digital marketing industry is in transition as we adapt to a post-cookie, privacy-first world where data-driven advertising...
The fight for consumer attention is one of the biggest facing our industry, and one with particular relevance to digital. The digital marketing industry is in transition as we adapt to a post-cookie, privacy-first world where data-driven advertising...
Finalist
Football Manager 2020: Interactive Trailer Game Launch
WIREWAX
Ahead of the release of FM20, Football Manager was looking for a new way to bring their latest launch to an even bigger audience and skyrocket sales. Their biggest barrier to entry: ‘How do you play?”
Faced with this challenge, Football Manager turned to MOX London and WIREWAX to turn this barrier into an open floodgate by de...
Faced with this challenge, Football Manager turned to MOX London and WIREWAX to turn this barrier into an open floodgate by de...
WINNER
The SailGP App
Apadmi
SailGP launched in 2019 and set out to redefine sailing and challenge perceptions of what’s even possible on water. It’s a new global sports championship and it’s ambition is great.
Our job was to redefine what’s possible in an app. We had to create a mobile experience in global sport that gave fans something they’d...
Our job was to redefine what’s possible in an app. We had to create a mobile experience in global sport that gave fans something they’d...
Finalist
JFK Moonshot
UNIT9
On July 16th, 1969, millions of people gathered around their televisions to watch Neil Armstrong, Michael Collins and Buzz Aldrin take flight from Kennedy Space Center aboard Apollo 11. To celebrate the 50th anniversary of the historic moon launch, the John F. Kennedy Presidential Library Foundation wanted to introduce today’s...
Finalist
Longleat App
Intelligent Mobile
Longleat is one of the UK’s leading visitor attractions. Its world-famous Safari Park and iconic stately home comprises 16 distinct attractions and more than 500 animals across 9,000 acres. Longleat is regularly featured both nationally and internationally television and has been voted the “UK Family Attraction of the Year” mu...
WINNER
PUMA Skill Cube, 5th Avenue New York
Green Room Design
Step inside the Skill Cube, a personalised, 1-2-1 training session with a global sports icon – an industry-first, multi-sensory, immersive digital experience, designed and installed in PUMA’s 5th Ave flagship store.
PUMA needed to evolve its retail experience. Its core ‘Generation Hustle’ consumer is a...
PUMA needed to evolve its retail experience. Its core ‘Generation Hustle’ consumer is a...
Finalist
Continuous Play
Stink Studios
For its A/W 2019 product launch, AUXILIARY was invited to exhibit in the Selfridges shoe department for the very first time. Without the heritage of its luxury peers, how can the 2 year-old footwear brand stand out on Selfridges’ busy shop floor?
Without the budget to create an extravagant branded experience, we deliberately fo...
Without the budget to create an extravagant branded experience, we deliberately fo...
Finalist
Mastercard Live Trophy
Octagon
Finalist
Travel to 2050
AMVBBDO
In a nutshell:
How do you persuade a cynical older audience that smart meters are a good idea, against a backdrop of 1,850 negative media stories in the previous 12 months?
By building an immersive time travel experience.
By the start of 2019, awareness of smart meters had reached over 95% and over 13 million had been ins...
How do you persuade a cynical older audience that smart meters are a good idea, against a backdrop of 1,850 negative media stories in the previous 12 months?
By building an immersive time travel experience.
By the start of 2019, awareness of smart meters had reached over 95% and over 13 million had been ins...
Finalist
The Secret Life of Pets 2 Bark-Activated Vending Machine
GMR Marketing
Going out to the movies just isn’t as popular as it used to be. And it’s certainly not something people plan for in advance. For the launch of The Secret Life of Pets 2, Comcast and animation powerhouse Illumination Entertainment teamed up to generate some buzz—well, technically, barks.
Comcast partnered with ...
Comcast partnered with ...
The Tech
WINNER
World’s First 5G AI Stylist
Publicis•Poke
The world’s first 5G A.I Stylist: Helping you shop affordable red carpet fashion live at the BAFTAs.
Research showed that fashion dominated the conversation at the BAFTA, with 33%* of fans wanting to purchase the looks of their favourite celebrity. However, with the average look costing over £12k star style is out of reach fo...
Research showed that fashion dominated the conversation at the BAFTA, with 33%* of fans wanting to purchase the looks of their favourite celebrity. However, with the average look costing over £12k star style is out of reach fo...
WINNER
Mastercard Live Trophy
Octagon
At Rugby World Cup 2019 (RWC2019) Mastercard harnessed the power of ‘Live Storytelling’ with a unique combination of technology, fan passion, and Japanese design to create the world’s first live trophy.
At the full-time whistle of every match, a one of a kind trophy was freshly engraved with live match commentary an...
At the full-time whistle of every match, a one of a kind trophy was freshly engraved with live match commentary an...
Finalist
Miller Lite: Cantroller
UNIT9
We built a can of Miller Lite that doubles as a fully functional video game controller. At first glance, the CANtroller looks like a regular can of Miller Lite. But it has something that no other beer can has: some seriously cool hidden technology.
Miller Lite is a well-known drink recognized for their minimalist design. We created a whole n...
Miller Lite is a well-known drink recognized for their minimalist design. We created a whole n...
Finalist
SafeTug 360⁰ Experience
Stein IAS
SafeTug software improves safety and efficiency in the process of docking gigantic ships. Tugs work with 360° thrust and visibility, so Stein IAS created a 360° VR video to turn an explainer into an experience. An integrated campaign then engaged 17% of the global addressable market and generated sales to deliver huge ROI.
Finalist
Adidas x WeTransfer - Space Race
WeTransfer
WeTransfer designed a campaign for Adidas to increase awareness and promote their new shoe, the Space Race UltraBoost20. The shoe is a celebration of Adidas’ 5-year partnership with the International Space Station National Library which granted the company access to one-of-a-kind research and the ability to test their products in zero-gra...
Finalist
Microsoft AI Cognitive Bar
Momentum Worldwide
Microsoft’s Mood Matching Mixer Microsoft Azure Cognitive Services bring the power of AI within reach of business without machine-learning expertise. All it takes is an API to accelerate AI decision-making in highly responsive and contextually aware apps. So, to help people understand how they can harness the power of AI, we elevated ...
Finalist
Napapijri Future Tees
1000heads
Napapijri. An Italian brand with a Finnish name and the Norwegian flag as the logo, came to us wanting to create noise in the UK market. We designed an ambitious, socially-lead, 360 campaign strategy called Future Tees and targeted the London hype scene. So how did we get over 100 people to queue, in two-degrees celsius, for a b...
WINNER
REAL TALK ABOUT SUICIDE
UNIT9
The REAL TALK ABOUT SUICDE is an interactive video with special social impact. It not only depicts the problem of suicides but actually trains you what to do when you meet a person endangered by the suicidal thoughts. While we are talking about it, this project might have just saved a human's life.
Finalist
Saving the World, One Chat at a Time
Merkle
The World Wide Fund for Nature is the world’s leading independent conservation organisation founded in 1961, working in the field of wilderness preservation, and the reduction of human impact on the environment.
Their mission is to create a world where people and wildlife can thrive together. During the Christmas period, the WW...
Their mission is to create a world where people and wildlife can thrive together. During the Christmas period, the WW...
Finalist
Islamic Relief's new video game - Virtue Reality
Islamic Relief
Rising islamophobia is a global problem and is widely impacting the Muslim community across the globe. Last year we saw the appalling massacre at the Christchurch mosque unfold, which sadly, inspired a videogame showing Muslims being killed.
Although this was banned, it demonstrates the challenges the Muslim community face. Muslims a...
Although this was banned, it demonstrates the challenges the Muslim community face. Muslims a...
Finalist
Change Inc. - Quit Cigarettes
Goodstuff & Craft
Smoking kills over 96,000 adults annually and is the no.1 cause of cancer in the UK, so getting smokers to quit cigarettes was one of the most difficult, and important, briefs we’ve ever had to work on. We had the almighty challenge of overcoming an addiction as well as an ingrained resistance to previous, rudimentary,...
Finalist
Huggies with Good-Loop and RocketMill: Growing Sustainability Leadership, Purchase Intent and Charitable Funds.
Good-Loop
Huggies were already happy that their Baby Wipes had a lower environmental impact than other leading brands in the market, but in October 2019 they went further, announcing that over the next five years, Kimberly-Clark would work with leading universities and environmental organisations globally to develop a fully sustainable alternativ...
Finalist
Optimised for Attention - The Co-operative group
Carat UK
A genuine global-first, this approach has never been used, anywhere in the world.
Co-op’s core target audience are convenience shoppers who care about the environment. Research told us that they pay less attention to advertising than average. Essentially, we were having to work even harder to ensure our campaigns got the attent...
Co-op’s core target audience are convenience shoppers who care about the environment. Research told us that they pay less attention to advertising than average. Essentially, we were having to work even harder to ensure our campaigns got the attent...
WINNER
All I want for Christmas is… to reach cord-cutters on Connected TV
OMG / Hearts and Science/ The Trade Desk
Picture the scene: it’s Christmastime, the decorations are up, the gifts are under the tree – and a global video-sharing network wants to target light TV viewers in the 18-34 age bracket in a cost-effective way.
Enter global advertising company The Trade Desk and OMG’s Hearts and Science agency with a CTV and vide...
Enter global advertising company The Trade Desk and OMG’s Hearts and Science agency with a CTV and vide...
WINNER
The Evoque button: Triggering a reaction
Edit & Spark44
We know that people who test drive the new Evoque love it; however, they’re time starved, bombarded by digital marketing, and struggle to visit a Land Rover Retailer. We needed to cut through the noise and reach them with an innovative solution that makes booking a test drive a joy, not a chore. We reinvented the test drive bo...
Finalist
Project James
News UK
Finalist
Project James – Your Digital Butler
News UK & Merkle
Finalist
Goodstuff - The Rapport Report
Goodstuff
Finalist
Connecting EE with their customers
Essence
WINNER
Discovering Lifetime Value for Google Ads
Essence
Online marketers have long enjoyed the ability to track every user touchpoint and action, but for years the industry has focused on short-term goals, such as lead submissions or product purchases, missing important cues and assuming all customers have an equal value over time.
Existing tools are helpful when the trackable action is a...
Existing tools are helpful when the trackable action is a...
Finalist
Transforming Digital Media into Business Outcomes for Ford
GTB, Xaxis EMEA and Mindshare
The automotive sector continues to change at a rate not seen since the earliest days of mass-production. Global headwinds suggest flat or reduced marketing investment for many manufacturers, whilst emerging technology continues to influence the way customers research and make decisions when buying a car. Accountability of marketing spend and ou...
Finalist
Malaria Must Die - The Voice Petition
R/GA London
Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever.
Introducing The Voice Petition. The world's first petition you can sign simply with your voice.
To launch the petition we used ...
Introducing The Voice Petition. The world's first petition you can sign simply with your voice.
To launch the petition we used ...
Finalist
Magpie: a 100% AI-driven multi-channel marketing campaign
Merkle
Finalist
Lexus gets Emotional with Artificial Intelligence
m/SIX
Back in 2018, Lexus used 15 years of award-winning luxury campaigns to craft the first car advert written by AI, produced by a human for the launch of the Lexus ES Executive Saloon car. Lexus explored the idea that humans could collaborate with machines to create an advertisement that mimics the ES model’s intuitive driving experience...
Finalist
Ad-Lib & Shell optimise creative mid-flight to 5x VTR
Ad-Lib Digital
Ad-Lib is a creative management platform for brands to store, deploy and optimise all advertising creative, allowing every ad to be useful and relevant to the consumer. Our creative automation technology (which includes AI for image resizing and video editing) enables brands to scale creative globally while making significant time and cost ...
The User
WINNER
Project Pegasus: Giving Context to Google Nest
Essence
Google are pioneers in using A.I for personalisation. It’s in Google’s products and their advertising. But effective personalised ads can be labour-intensive and hard to scale - and they’re usually based on personal data.
At the same time, consumer concerns about privacy and the way companies are using data to shape behavio...
At the same time, consumer concerns about privacy and the way companies are using data to shape behavio...
Finalist
Diageo: What’s Your Whisky Selector
UNIT9
What’s Your Whisky?’ is an innovative digital experience which uses Artificial Intelligence (AI) and Machine Learning (ML) to analyse people’s flavour preferences and match them with their perfect Single Malt Whisky from Diageo’s portfolio. The project was designed specifically to help overcome consumer’s key barriers ...
Finalist
Magpie: a 100% AI-driven multi-channel marketing campaign
Merkle
To transform the way Twitter does digital marketing. We were challenged to create a cross-channel strategy that leveraged the best of Twitter – it’s high-quality, real-time conversations - to reach users off platform with relevant, personalised ads that drive both new user acquisition and increase user engagement.
Taking a pr...
Taking a pr...
Finalist
Thoughtful Marketing Movement Set in Motion, Thanks to Bloom & Wild
Braze
Bloom & Wild is the UK’s most loved online florist with a mission to make sending and receiving flowers the joy that it should be. They launched in 2013 with an innovative letterbox flower format that can be delivered even when the recipient is out - enabling their customers to delight recipients and show they care more easily. And whilst...
Finalist
Best Use of Creative Personalisation
A Million Ads
We created radio ads for Compare the Market’s rewards scheme Meerkat Meals that personalise to the listener’s location, the day of the week and even to the specific time of day. The ads referred by name to both local chain restaurants and independents - using the voices of Compare the Market characters Sergei and Aleksandr themse...
WINNER
Mars #bountygate
MediaCom
Christmas wouldn’t be Christmas without a family-size tub of assorted chocolates, like Celebrations, to dip into. To truly engage our audience and ensure Celebrations were the tub they were thinking about, we did the last thing they wanted. We put a Bounty – their least favourite flavour – behind the first day of the C...
Finalist
Project James – Your Digital Butler
News UK & Merkle
The Times provides news content from behind a paywall, therefore driving value from the subscription is key. Content consumption forms a key part of the engagement strategy and this brief was to use AI-driven models to build engagement from the newsletters, thus building out customer value, and reducing churn.
Project James –...
Project James –...
Finalist
Change Inc. - Quit Cigarettes
Goodstuff & Craft
Cigarettes are one of the world’s top #5 most addictive vices, so getting smokers to engage with your message is one of the most difficult briefs we’ve ever had as they’re so resistant to conventional quit messages.
We had the almighty challenge of overcoming an addiction as well as an ingrained resistance to previous, ...
We had the almighty challenge of overcoming an addiction as well as an ingrained resistance to previous, ...
WINNER
IBM Watson AI Wimbledon Campaign
DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy
Unlocking the power of digital out of home; this ingenious campaign provided true utility to customers, and potential customers alike, dynamically created a unique experience for the audience.
2019 marked the 30th year IBM had been the official supplier of Information Technology to the All England Club and The Championships, Wi...
2019 marked the 30th year IBM had been the official supplier of Information Technology to the All England Club and The Championships, Wi...
Highly Commended
Achieving record-breaking CRM for KFC & Iris
Iris
Last year was KFC’s best ever for CRM.
But as with any programme of digital activity, the proof is in the pudding. KFC had questions that needed to be answered: how much are we driving incremental purchases? Are we simply tracking transactions that would have taken place anyway? How successful are we at maximising revenue? What is the ...
But as with any programme of digital activity, the proof is in the pudding. KFC had questions that needed to be answered: how much are we driving incremental purchases? Are we simply tracking transactions that would have taken place anyway? How successful are we at maximising revenue? What is the ...
Finalist
Boosting Brand Perception with Live Insights for IKEA
Xaxis EMEA & Mediacom
Finalist
CRM Dreams
Code, part of RAPP Group
Ralph Lauren, the epitome of the American dream, famously said, “I don’t design clothes, I design dreams.” However, the European CRM programme was quite the opposite. Ambition and vision thwarted by martech and systems. The brand eroded by over-discounting. A wake up transformation was needed.
Our solution w...
Our solution w...
Finalist
Malaria Must Die - The Voice Petition
R/GA London
Finalist
DLG Lifetime Value
MediaCom
Media
WINNER
Find Unlimited - Vodafone
Verizon Media & Wavemaker
The most competitive time of the year for the mobile telecoms sector is the iPhone launch, with 34% of mobile service searches happening around the launch. Vodafone wanted to cut through all the noise to launch its new Unlimited offering with an idea as innovative as the new phone itself. But how do you create demand for new tech with tech-savv...
Finalist
Uberall & BP: ‘Near Me’ marketing driving customers to the forecourt
Uberall
Nearly half of all Google searches are ‘Near Me’ searches for products and services in the local area, and this search is often the very first touchpoint in the customer journey. Consumers expect the route from online search to offline visit – their ‘Near Me Brand Experience’ (NMBX) – to be smooth and engagin...
Finalist
Costa Ready To Drink
MediaCom
WINNER
Magpie: a 100% AI-driven multi-channel marketing campaign
Merkle
To transform the way Twitter does digital marketing. We were challenged to create a cross-channel strategy that leveraged the best of Twitter – it’s high-quality, real-time conversations - to reach users off platform with relevant, personalised ads that drive both new user acquisition and increase user engagement. Taking a proof...
Finalist
Magnet, Needle & Haystack: Utilising Audience Guaranteed to Capture Audiences and Evade Competition
OMD UK
Barclayloan is a loan product offered by Barclays, exclusively available to existing customers whose eligibility status is predetermined by Enhanced Risk Credit Assessments (ERA). As a result of the complex product eligibility criteria posed, OMD faced a number of challenges in delivering positive business impacts for Barclays through the u...
Finalist
How The7Stars and The Trade Desk’s autumn campaign for Great Western Railway saw customers fall-ing back in love with train travel
the7Stars/The Trade Desk
Great Western Rail (GWR) has made significant investment into its network over the past few years, leading to a huge improvement in the travelling experience for customers.
Driving consideration for rail travel to the leisure market can be challenging, combined with the fact that autumn is typically one of the trickiest times of the year...
Driving consideration for rail travel to the leisure market can be challenging, combined with the fact that autumn is typically one of the trickiest times of the year...
Finalist
Croud & Paysafe: Driving global growth
Croud
Paysafe Group knew that users of their digital wallet brand Skill were more valuable from a lifetime value perspective if they transacted via the Skrill app, rather than using the service via their desktop or mobile sites.
The challenge to the Croud team was therefore to drive existing Skrill customers to become regular users of the service ...
The challenge to the Croud team was therefore to drive existing Skrill customers to become regular users of the service ...
WINNER
Croud & Frontier: Launching Planet Zoo
Croud
In an incredibly crowded and competitive landscape, Croud were tasked with delivering an integrated launch campaign for Frontier’s latest video game, Planet Zoo. Having delivered an extremely successful launch for their Jurassic World Evolution game the previous year, the pressure was on - and made all the more challenging due to ...
Finalist
Change Inc. - Quit Cigarettes
Goodstuff & Craft
WINNER
Dynamic Performance Growth for Specsavers
Manning Gottlieb OMD
We’ve become accustomed to using data-driven dynamic creative to personalise digital experiences, but this remains rare in more traditional channels. Working with Specsavers, Manning Gottlieb OMD took proven performance principles and applied them to Digital Out of Home advertising to drive increased in-store sales.
Combining compl...
Combining compl...
Finalist
Sky - Deep Ocean Live
Rapport
It is widely publicised that the health of our oceans is a global concern.
Sky Ocean Rescue was launched to highlight the real danger plastics are causing, and to inspire people to make small everyday changes that collectively will make a huge difference.
Their latest mission was no different… They set out to explore parts of the I...
Sky Ocean Rescue was launched to highlight the real danger plastics are causing, and to inspire people to make small everyday changes that collectively will make a huge difference.
Their latest mission was no different… They set out to explore parts of the I...
Finalist
BT Piccadilly Lights
Publicis•Poke
BT’s commitment to provide 5 million kids in the UK with the tech skills they need is a real benefit for the nation. To create awareness and build brand love, we set out to demonstrate this commitment via BT’s Skills For Tomorrow programme, and help the brand achieve its goal of reaching 5 million kids and sparking their imagina...
Finalist
Scottish Widows Your Future Self
MediaCom
Finalist
IBM Watson AI Wimbledon Campaign
DOOH.com, Kinetic Worldwide, Mindshare & Ogilvy
People
WINNER
Lisa Arnold
Stein IAS
Lisa Arnold’s career is taking off and Stein IAS is fortunate enough to be caught in her slipstream. Aged just 26, she’s having a profound impact on our agency, transforming processes, generating vital new insights and enhancing service delivery for clients. Lisa lives and breathes data and analytics, and she’s usi...
Highly Commended
Charlotte Monk-Chipman
ReBOUND Returns
Charlotte is the Marketing Director of retail logistics giant ReBOUND Returns. The business reported sales in 2019 of £16.7 million and already process 40 million returns each year for a wide range of online retailers including, Gymshark and ASOS (a founding client).
She has demonstrated a fearless approach in educating an entire indus...
She has demonstrated a fearless approach in educating an entire indus...
WINNER
Shaun Lohman
Adgile Media
Shaun Lohman is the developer of Adgile's proprietary ICR Technology. The ambition to develop ICR was in recognition of the requirement to provide a solution to a global TV industry problem.
ICR is a self-learning content recognition technology that literally “watches” TV broadcasts and video streams 24/7. The technology employs ...
ICR is a self-learning content recognition technology that literally “watches” TV broadcasts and video streams 24/7. The technology employs ...
Finalist
Simon Harper
Clinigen Group
Simon Harper is Vice President of Digital for Clinigen Group – a rapidly growing, global speciality pharmaceutical and services company. Its mission is to deliver the right medicine, to the right patient, at the right time.
What makes Clinigen Group different is the combination of its businesses. They complement each other acro...
What makes Clinigen Group different is the combination of its businesses. They complement each other acro...
Finalist
Adam Singolda
Taboola
Adam Singolda: driving a content revolution More than 10 years ago, Adam Singolda became obsessed with discovery. Trying to watch TV and unable to find anything interesting, he hit on a simple but big idea: people shouldn’t be wasting time looking for content inspiration; content should be looking for them. Adam decided to fix this is...
Finalist
Sara Robertson
Xaxis
Best of the Best
WINNER
Essence
WINNER