Shortlist 2021

Congratulations to this year's shortlist

League of Legends: Wild Rift - Battle of Baron

UNIT9

League of Legends is one of the world's most popular PC games, so when Riot Games announced the release of the mobile version of League, W...

Mars - Transfer Deadline Day

MediaCom

Snickers launched their FA Partnership by becoming more relevant to fanatical football supporters, focussing on an untapped cultural moment in the...

Sheer driving pleasure with BMW - Sharing Christmas cheer delivered with Cavai

Cavai

Cavai is a pioneer in the new and growing field of conversational advertising and enables brands to drive real consumer engagement using innovative ad...

The Mission

VMLY&R

The Navy needed to recruit submariners, a job which entails working and living onboard highly classified submarines. Our challenge was to show off...

Vodafone Finding Unlimited From Your Couch

Verizon Media

Verizon Media, Carat and The Story Lab were all set to turn the UK's city streets into a virtual augmented-reality (AR) scavenger hunt for Vod...

#MyHeroes: International Campaign to Celebrate Key Workers During the Pandemic

DOOH.com

#MyHeroes core purpose was highlighting the selfless people in our lives - those everyday heroes who, until the pandemic hit, were perhaps tak...

(Microsoft) Xbox: Power Your Dreams

UNIT9

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox's 'Power Your Dreams' global campaign to showc...

For the Love of Your Local - Virtual Redemption Solution

Because Experiential

To support Australia's pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) devised the For ...

Levi's Human Nature FW21 / XYZ

XYZ

Levi's Human Nature was Levi's first-ever virtual sales launch, showcasing their new FW21 Collection to staff, wholesale and...

The Met Unframed

UNIT9

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience...

Vodafone Finding Unlimited From Your Couch

Verizon Media

Verizon Media, Carat and The Story Lab were all set to turn the UK's city streets into a virtual augmented-reality (AR) scavenger hunt for Vod...

ALL 4 DYNAMIC AUDIO + NOW TV

Channel 4

Last year we launched Dynamic, a suite of new creative formats on All 4 which enable advertisers to run thousands of versions of data-driven creat...

Boots - What the world needs now

MediaCom

Boots What the World Needs Now campaign recognised that 2020 was a year like no other, and that acts of kindness is what the UK needed most. ...

Bose: Listen Up! Delivering personalised audio at scale

A Million Ads

Audio equipment specialist Bose wanted to raise awareness and drive purchase intent of its new product, QuietComfort Earbuds, across Germany i...

Keeping the flame alive for the Tokyo Olympic Games

Essence

The International Olympic Committee (IOC) has a long-term ambition to bring the Olympics to existing and new audiences to build a better world through...

Using Dynamic Creative To Personalise JBL To Consumers

Matterkind

Programmatic strategy that delivered JBL's product range of headphones, portable speakers, soundbars and smart speakers across 11 EMEA mar...

Volvo Holistic DCO - Mindshare, Grey Gothenburg, Xaxis

Xaxis EMEA

Volvo Norway set their WPP agency partners, Mindshare, Xaxis, and Grey a clear target: increase the number of cost-effective conversions f...

(Pub) Crawling Amazon for Laithwaites Success

Incubeta

BRANDM4TCH: The First Cookie-less Data Matching Broadcaster Product

Channel 4

What happens when advertisers stop playing Guess Who and start targeting known customers in a broadcaster environment?   In 2020, ...

DFS - Halo-Luxe: An unmissable campaign

MediaCom

Mass-marketing or precision targeting is a question that has preoccupied our industry for over two decades. For advertisers working within finite budg...

ISBA & AOP Programmatic Supply Chain Transparency Study by PwC

PwC

A truly ground-breaking study that, for the first time anywhere in the world, matched programmatic supply chain data end-to-end i.e. all the w...

Volvo Holistic DCO - Mindshare, Grey Gothenburg, Xaxis

Xaxis EMEA

Volvo Norway set their WPP agency partners, Mindshare, Xaxis, and Grey a clear target: increase the number of cost-effective conversions f...

(Microsoft) Xbox: Power Your Dreams

UNIT9

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox's 'Power Your Dreams' global campaign to showc...

Cadbury's Secret Santa

VCCP

The Cadbury Secret Santa Postal Service has delighted people around the country since it first started in 2018, allowing the public to sign-up in ...

EE BAFTA 5G-powered AR Dress

UNIT9

At the 2020 BAFTAs, EE wanted to use its award-winning network and expansive 5G capabilities to create an exciting, fun and innovative activat...

Fly Campari Group

SharpEnd

Global Travel Retail (GTR) has been severely impacted as a result of COVID-19, with in-store retail volumes of wines and spirits not expected to r...

The Met Unframed

UNIT9

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience...

The Rainwall

George P Johnson Ltd

Before hybrid was a term on trend we created a storytelling experience that used digital innovation in a physical experience and Magic Leap technology...

EE BAFTA 5G-powered AR Dress

UNIT9

At the 2020 BAFTAs, EE wanted to use its award-winning network and expansive 5G capabilities to create an exciting, fun and innovative activat...

Ghost of Tsushima launch using mobile and programmatic OOH

VIOOH

For the launch of their latest PS4 game, Ghost of Tshushima, Sony PlayStation Belgium wanted to build a campaign that targeted their key audie...

League of Legends: Wild Rift - Battle of Baron

UNIT9

League of Legends is one of the world's most popular PC games, so when Riot Games announced the release of the mobile version of League, W...

ProtectSet

MullenLowe MENA FZ LLC

More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. U...

Three's 5G multi-sensory fashion show and AR model of Adwoa Aboah

PrettyGreen

To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint ...

(Pub) Crawling Amazon for Laithwaites Success

Incubeta

From Psychology To Psychographic Targeting

Goodstuff

People suffering from a gambling disorder is a large and continuing issue in Great Britain. Not just for gamblers themselves; as many as 7% of adults&...

Frontline Spotify for Dogs

OMD UK

The nation's mental health has been understandably high on everyone's agenda during lockdown, however, less consideration had been giv...

PG Tips Cuppas Together

Mindshare UK & Unilever

A nice cup of tea is a universal symbol of warmth and support in a crisis, a simple shared pleasure that brings us all comfort and companions...

Spotify Pumped

Whowotwhy

At home workouts saw a boom during 2020 as Brits swapped the gym for their living rooms, evident on the Spotify platform with over 385,000 wor...

Thinking outside of the box

Total Media

BT Enterprise: Mastering search to support small businesses in 2020

Essence

BT Enterprise is the leading business communications provider in the UK, connecting more than 1m businesses with an extensive portfolio of communi...

DLG - Using media for more than marketing

MediaCom

In 2020 we uncovered a costly problem for Direct Line (DL). Our own customers were being stolen from us by accident management companies (AMCs), w...

A smokin' hot KOL campaign for Weber

Because Experiential

Weber's SmokeFire is no ordinary BBQ. It's a multifunctional grilling machine that sears as well as it smokes and bakes, and impressively ...

MAC Cosmetics Virtual Try-On

Manning Gottlieb OMD

During the peak of UK lockdown (April and May 2020), MAC faced the challenge that so many other retail stores did and had to shut the doors to the...

Mars - Maltesers Bunnies

MediaCom

Up against some pretty stiff egg-shaped competition, for Maltesers Bunnies we created a unique spin on the classic Easter hunt tradition.  ...

Pitting puppets in the polls for BritBox

Total Media

In challenging times we knew there was an opportunity for the launch of BritBox's first original commission, Spitting Image, to ignite fee...

The Daily Digital Control Centre - A Response to Covid-19

Manning Gottlieb OMD

Covid-19 has impacted us all. From a communications standpoint, it has spanned over 14 centrally driven health marketing campaigns and 40 sub-camp...

Yorkshire Tea Toast & Jam

Goodstuff

Making curious brews are Yorkshire Tea's bread and butter or should we say Toast & Jam? The number one tea brand in the UK launched a con...

#MyHeroes: International Campaign to Celebrate Key Workers During the Pandemic

DOOH.com

#MyHeroes core purpose was highlighting the selfless people in our lives - those everyday heroes who, until the pandemic hit, were perhaps tak...

DFS - Halo-Luxe: An unmissable campaign

MediaCom

Mass-marketing or precision targeting is a question that has preoccupied our industry for over two decades. For advertisers working within finite budg...

Interactive Touchless Experience

OMGDOOH

In the wake of Covid-19 just as our behaviours and attitudes out of home have shifted, so have the ways in which we consume content - the changes ...

Launching the Renault ZOE with programmatic OOH

VIOOH

For the launch of their latest electric car, the ZOE, Renault wanted a campaign that targeted key audiences at an optimal time, whilst emp...

LEGO 'Rebuild The World': Mid-Air Haptics

Rapport

After an utterly exhausting 2020 for families, parents had lost the simple joy of seeing their children play.   Yet it's only when ...

The World's Tallest Donation Box

MullenLowe MENA FZ LLC

The World's Tallest Donation Box was launched as part of the 10 million meals campaign with aims to provide 1.2 million meals by illuminating...

Costa - First one's on us

MediaCom

This is the story of how Costa faced into the challenges of 2020 by leveraging one of their most powerful and underutilised assets their CRM data...

How MADE.COM grew CRM revenue twice as quickly with Ometria

Ometria

MADE.COM is renowned as a leader in customer experience and in taking a customer-focused approach to innovation. The marketing team champions a person...

TSB - Customer data delivers planning transformation and business success

the7stars

October 2020 saw TSB launch a new product, the Spend & Save premium current account. With brand health suffering from store closures (positivi...

British Gas - Local Heroes

MediaCom

Brand building campaigns are not always front of mind for cost per acquisition focused clients due to the difficulty in directly attributing brand inv...

Croud & the Royal British Legion: Poppy Appeal 2020

Croud

For the Royal British Legion, the UK's largest Armed Forces charity, 2020 brought with it many challenges for the Poppy Appeal, the ch...

McDonald's I'm Lovin It Live: Lifting the Nations Spirits in Lockdown

OMD UK

To help end the monotony of the past year, and bring some joy to homes across the country, McDonald's in collaboration with OMD UK wanted ...

NHS - COVID-19 Test & Trace App - Launching a life-saving app in record time

Manning Gottlieb OMD

The launch of the NHS Covid-19 app, a cornerstone of the Government's Test & Trace programme, marked a significant moment in the natio...

Profit Hunter - Tech Lion

Gravity Global

The Embraer Profit Hunter campaign by Gravity outperformed competitor aircraft manufacturers globally.   Giving the brand fame in the ...

Coca-Cola - Appreciating Locals

MediaCom

When COVID hit, Coca-Cola halted their advertising spend for the longest period in their history. 121 days later, the challenge was to re-esta...

Doritos AR Quest

Verizon Media

Client: PepsiCo and Playstation

PlayStation is known for its four iconic shapes: Square, Cross, Circle and Triangle. And the triangle is also Doritos signature shape. Bu...

For the Love of Your Local - Virtual Redemption Location-Based Campaign

Because Experiential

Like most industries globally during the lockdown, the pub industry in Australia was hit heavily, and many of the pub owners were placed under...

Going the extra mile: how FREE NOW delivered Londoners from commuter hell

firstlightpr

We've all been there: it's 5pm, you're leaving the high street after another successful day of (essential) retail therapy, ready t...

In-store booking appointments for Specsavers UK via Display

Ad-Lib.io

After the first national lockdown of 2020, by late summer, the UK was finally getting back to normal; many largely brick & mortar business...

Mars - Maltesers Bunnies

MediaCom

Up against some pretty stiff egg-shaped competition, for Maltesers Bunnies we created a unique spin on the classic Easter hunt tradition.  ...

Expanding Hi-tech Hotel Brand Awareness in Digital China

iClick Interactive Asia Group Limited

With outbound tourism from China growing significantly over the past few years, many hotel clients would like to capture this huge opportunity to ...

Volvo Holistic DCO - Mindshare, Grey Gothenburg, Xaxis

Xaxis EMEA

Volvo Norway set their WPP agency partners, Mindshare, Xaxis, and Grey a clear target: increase the number of cost-effective conversions f...

To be announced at the ceremony

Andrew Casale

Index Exchange

As President and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across the U.S., Canada, Europe and APA...

Kelly Kokonas

Starcom

When Starcom's global clients are grappling with the complexities of data strategy, they turn to Kelly Kokonas, Executive Vice President o...

Projjol Banerjea

ZeoTap

Projjol Banerjea is an international entrepreneur, startup advisor, and angel investor. As founder and Chief Product Officer of award-winning ...

Shaun Zacharia

TripleLift

Shaun Zacharia is a pioneer in programmatic advertising. Over the last nine years, his vision, persistence and technical savvy have been the m...

AdCouncil: She Can STEM

UNIT9

The Ad Council's ongoing She Can STEM campaign aims to encourage young girls to pursue their interests in science, technology, engine...

The Met Unframed

UNIT9

In partnership with The Metropolitan Museum of Art and Verizon, UNIT9 created The Met Unframed, an immersive virtual art and gaming experience...

The World's Tallest Donation Box

MullenLowe MENA FZ LLC

The World's Tallest Donation Box was launched as part of the 10 million meals campaign with aims to provide 1.2 million meals by illuminating...

For the Love of Your Local - A Virtual Redemption System for a Campaign Worth Raising a Glass to

Because Experiential

To support Australia's pubs during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) devised the For ...

Open Like Never Before

Ad-Lib.io

Coca-Cola and Ad-Lib worked together to enable 000s of local businesses to run tailored ads and Open Like Never Before.   As countries star...

Three's 5G multi-sensory fashion show and AR model of Adwoa Aboah

PrettyGreen

To launch Three's 5G mobile network, Three showcased how 5G could transform the fashion show at LFW. Using its partnership with Central Saint ...

(Microsoft) Xbox: Power Your Dreams

UNIT9

We worked with Edelman (London) to create an epic virtual launch activation as part of Xbox's 'Power Your Dreams' global campaign to showc...

League of Legends: Wild Rift - Battle of Baron

UNIT9

League of Legends is one of the world's most popular PC games, so when Riot Games announced the release of the mobile version of League, W...

Spotify Pumped

Whowotwhy

At home workouts saw a boom during 2020 as Brits swapped the gym for their living rooms, evident on the Spotify platform with over 385,000 wor...

(Pub) Crawling Amazon for Laithwaites Success

Incubeta

Driving sales and footfall to Nespresso stores via programmatic OOH

VIOOH & StoreBoost

Nespresso wanted to resolve the issue of stabilising their Westfield London in-store visitors throughout the day, where they would see peaks and t...

BigUp.AI

AnalogFolk

When we read research saying women are four times more likely to shrink their successes through language, and so perpetrate negative outcomes such...

Blockdown Simulator

AKQA Inc.

When the Covid-19 pandemic first hit, the most dangerous outbreak was that of misinformation. While it was clear that social distancing slowed the...

ProtectSet

MullenLowe MENA FZ LLC

More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. U...

Refuge National Domestic Abuse Helpline Website

Wunderman Thompson UK

With 1.6 million women having experienced domestic abuse in the year ending March 2019 and a devastating two women a week reportedly killed by a curre...

The World's Tallest Donation Box

MullenLowe MENA FZ LLC

The World's Tallest Donation Box was launched as part of the 10 million meals campaign with aims to provide 1.2 million meals by illuminating...

NEW Start-up

Ad-Lib.io is currently the start-up tech partner of choice for 10 of the 30 largest Global brands

Ad-Lib.io

Boldspace - Start-up of the Year

Boldspace

Egoli Media Automated content management system

Egoli Media Ltd

To be announced at the ceremony

Website Menu