Shortlist 2019

Performance Marketing [NEW]

BRITISH GAS: WINTER IS COMING

MediaCom

In cold weather, nothing strikes fear into the heart of a Brit like the threat of coming home to a broken-down boiler, no heating and no hot w...

Building a Better Account 1 Purple Brick at a Time

Wavemaker

D0005 iProspect and Saga - Setting the bar for CPCs

iProspect

Saga offers an array of products and services exclusively for the over 50s, including – but not limited to – insurance, holidays a...

I-SPy new mobile customers

Essence

Merkle | Periscopix & Twitter: Making Paid Search Real-Time With The Power Of Tweets

Merkle | Periscopix

Marks & Spencer 2018 Christmas Campaign

Mindshare

Merkle | Periscopix & Reed: Vanity vs Action: A Paid Social Funnel Strategy to Improve Retention and In-App Conversions

Merkle | Periscopix

The Economist and Reprise - New Year, New You

Reprise with The Economist

Three: #PhonesAreGood

Mindshare

Mindshare created #PhonesAreGood, a mobile-first social strategy that delivered contextual advertising messages in exactly the right place and at ...

Three: Puggerfly

Mindshare

Driving incremental sales for Ford

The Lead Agency, Mindshare & GTB with Ford

London Fire Brigade: recruiting firefighters & increasing female applicants

Wavemaker

Spurring campaign actions for the Ramblers with Facebook Instant Experiences

Manifesto with Ramblers

The Innovation

Calpol - Using Econometrics to Predict the Future

UM for Johnson & Johnson

easyJet: Look&Book

VCCP

easyJet launched Look&Book: the world’s first photo-based flight search functionality. With Look&Book, you can book a flight simply ...

The Worlds First Alexa Powered Ad Unit

Mubaloo and Initiative with Amazon

Walkers Win Live

AnalogFolk with PepsiCo

Beringar

R/GA London with Beringar

CupClub

R/GA London with CupClub

Digitally Transforming the Life Insurance and Annuities Industries with Digital Direct Life

SE2

Driving Performance through Innovation with ‘The Ticker’

Jellyfish

WM AIR

Wavemaker

Yext – giving businesses a voice on Amazon Alexa

Yext

Hiscox The Honeypot Poster Network

Goodstuff

Everyone is vulnerable to hacking, but when you’re a small business the effects and cost of recovery can be considerable. You just can&rsquo...

O2 – AR Bublé

R/GA London with 02

We transformed London’s O2 arena into the world’s most digitally advanced venue and created a totally new artist experience: ‘Take a...

OMEN by HP Challenge

Edelman with HP

Sky Studios at The O2

Quander

The Human Test

4creative

The Worlds First Alexa Powered Ad Unit

Mubaloo and Initiative with Amazon

The Tech

Connected Conservation

Dimension Data & Golin

Dimension Data believes future generations deserve a world in which animals roam free. The Connected Conservation programme is the manifestation of th...

CupClub

R/GA London with CupClub

CupClub wanted to introduce something completely new to the market: a returnable packaging service that would become the first of its kind. We joined ...

Spotify and Samaritans: The Big Listen

Spotify

When people feel heard, it can save a life. Samaritans wanted to ensure that as many people as possible heard this important message so that they ...

StorySign Powered by Huawei

Red Consultancy

There are approximately 32 million deaf children globally, with many facing an on-going struggle to learn to read, often due to a lack of reso...

Dippy's Naturenauts' for The Natural History Museum

Toaster

Working collaboratively with the Natural History Museum, we designed and created ‘Dippy’s Naturenauts’ - a Progressive Web App t...

easyJet: Look&Book

VCCP

Greggs Gift Bot

Carat Manchester

The fully integrated application, reachable by millions of users, enabled customers to send everything from sausage rolls to sweet treats to f...

Jaguar - The Pace

The Brooklyn Brothers

Our brief for Jaguar’s PACE cars was to connect with a new generation by placing the brand at the heart of modern entertainment culture. Work...

Start4Life Breastfeeding Friend

Wavemaker

England has among the lowest rates of breastfeeding in the world. Only 44% of mums are still breastfeeding after eight weeks and just 1% at six months...

Trump Master Flex

Organic

Clients were having a difficult time making sense of the true power of natural language processing and how it could be leveraged to better understand ...

The User

BRITISH GAS: HOMECARE

MediaCom

In cold weather, nothing strikes fear into the heart of a Brit like the threat of coming home to a broken-down boiler, no heating and no hot w...

MISSGUIDED: MISSGUIDED STYLES LOVE ISLAND

MediaCom

Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made gett...

Segmenting audiences into revolutionary detail

Artefact with Accor

StubHub: Gift Rapper

UNIT9 and TBD

StubHub wanted to inspire shoppers to give the gift of a live experience by letting them wrap their holiday gifts in a personal and unique way: with a...

EE - 4GEE Style Scanner

POKE

How do you demonstrate EE’s superior 4G network at the 2018 BAFTAs ceremony? Easy - by using the power of technology to bring people closer to w...

Missguided Styles Love Island

MediaCom

Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made gett...

O2 – AR Bublé

R/GA London with 02

We transformed London’s O2 arena into the world’s most digitally advanced venue and created a totally new artist experience: ‘Take a...

Three: #PhonesAreGood

Mindshare

Three: Puggerfly

Mindshare

Walkers Win Live

AnalogFolk with PepsiCo

The first Facebook competition to connect digital entries to a live TV draw. With a smart chatbot that keeps you entertained and bringing families tog...

Calpol - Using Econometrics to Predict the Future

UM for Johnson & Johnson

In 2016, Calpol was flying high - the Kids’ Meds category leader with 33.2% share and healthy growth of 1.1pts YOY. The combined challenges ...

Data Beats

Publicis Sapient

Heineken - The World’s Most Shared Moments

POKE

For those who love an example of “data-led creativity”, this one’s for you. The “World’s Most Shared Moments” ...

iProspect and Eurostar – Inspiring Real Connections for Smooth Customer Journeys

iProspect

High speed railway company Eurostar is one of the most data-driven marketers in travel. It’s approach to data, whilst cutting-edge, has ...

Iris & Barclaycard. How data has enabled always on marketing in the Age of the Customer

Iris Worldwide

Barclaycard facilitates many things in people’s lives. But the brand isn’t always top-of-mind when it comes to actually making a purchase....

TESCO: THE MEAT MATRIX

MediaCom

For Easter 2018, Tesco developed the ‘Meat Matrix’: a strategic audience approach to supermarkets’ second biggest trading period...

You are How You Eat

Stein IAS with Ingredion

Ingredion provides product formulation insights and ingredients to the food industry. Their control of sensory factors, gives their product-develo...

Media

BRITISH GAS: HOMECARE

MediaCom

In cold weather, nothing strikes fear into the heart of a Brit like the threat of coming home to a broken down boiler, no heating and no hot w...

Quantcast for FitFlop iQushion: British footwear brand puts its best foot forward in the US

Quantcast

With high levels of awareness and market penetration in its UK home market and seeking new areas of growth, FitFlop turned to Quantcast in 2018 to...

Specsavers uses Cloud Tech for Performance Gain

Manning Gottlieb OMD

Technology is at its best when it’s solving a problem. In developing an industry-first Cloudbased custom programmatic bidding algorithm for Spec...

Make Google Do It

R/GA London with Google

‘Make Google Do it’ has been devised by R/GA London and Google’s own UK marketing team as part of an integrated ...

Yorkshire Tea Augmented Realitree

Goodstuff

Yorkshire Tea are on a mission to plant a million trees by the end of 2019, so we want to highlight the proper importance of trees to kids, en...

Nike Reactland Dubai

UNIT9

Nike wanted to put its React shoes to the test by inviting fans in Dubai to actually run in them. Because the shoes are revolutionary, the experie...

O2 – AR Bublé

R/GA London with 02

We transformed London’s O2 arena into the world’s most digitally advanced venue and created a totally new artist experience: ‘Take a...

The Honeypot Poster Network

Grand Visual, Goodstuff, Talon, AMV BBDO with Hiscox

The Power of Suggestion: British Airways January Sale 2019

Team Horizon: Wavemaker & Ogilvy

In a commercially important and highly competitive January sale period, Team Horizon developed a custom algorithm for British Airways that dynamic...

Best of the Best

Dimension Data

MediaCom

Merkle | Periscopix

Mubaloo and Initiative

POKE

Publicis Sapient

R/GA London

R/GA London

UNIT9

Wavemaker

SoPro

SoPro

SoPro’s expertise and technology helps its clients identify the right prospects and get business development emails to them that engage their in...

The Trade Desk

The Trade Desk

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has be...

People

Cátia Oliveira

Design Director, Huge London

Gavin Williams

CEO, Quander

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